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Customer Engagement Strategist

3 weeks ago

San Francisco, California, United States Braze Full time

Braze is a leading customer engagement platform that empowers businesses to build lasting connections with their customers. As a Lifecycle Marketing Lead, you will play a crucial role in driving revenue growth by designing and optimizing impactful email programs. You will work closely with the Director of Lifecycle Marketing to brainstorm, create, and optimize programming that enhances new business growth.

You will be responsible for using technology and data to create thoughtful programs that drive awareness, interest, and pipeline. You will also showcase the value of Braze's leading platform to buyers through relevant and personalized messaging.

Key responsibilities include:

  • Designing and executing lead nurturing campaigns that guide B2B buyers through the sales funnel
  • Collaborating with cross-functional teams, including marketing operations, regional demand generation, product marketing, and product management, to create and execute campaigns that achieve business objectives and deliver measurable results
  • Leading the email strategy for Product Lead Growth motion, partnering with Marketing Operations, Product, Digital Marketing, and Web to become a customer engagement expert specializing in email marketing, mobile marketing, customer journeys, personalization tactics, and cross-channel strategies