Marketing Strategist

AFCO Performance Group is seeking a skilled Marketing Specialist to drive brand awareness, engagement, and conversions through innovative marketing strategies.

• Content Creation: Develop engaging marketing content across various formats, including digital, video, and graphical, to captivate diverse audiences.
• Market Research and Competitor Analysis: Conduct thorough market research and competitor analysis to identify trends, opportunities, and threats, informing data-driven marketing decisions.
• Product Suggestions: Proactively identify market trends and consumer needs to suggest new product development or improvements to existing products.
• Software Proficiency: Proficient in using Adobe Suite and Microsoft Office for content creation and various tasks.
• Website Content: Develop and maintain website content to ensure it is engaging, up-to-date, and optimized for SEO.
• Social Media Engagement: Create content, engage with followers, and analyze performance metrics to optimize social media strategies.
• Data Management and Analysis: Collect, organize, and analyze marketing data to identify trends, track campaign performance, and make data-driven recommendations for optimization.
• SEM Expertise: Proficient in SEM tools and tactics to optimize website content, improve search engine rankings, and drive targeted traffic to our platforms.

• A bachelor's degree in marketing, communications, or a related field is preferred.
• 2+ years of experience in marketing or a related field is preferred.
• Proficiency in Adobe Suite and Microsoft Office.
• Strong understanding of SEO and SEM best practices.
• Excellent written and verbal communication skills.
• Creative thinker with a keen eye for design and storytelling.
• Strong analytical skills and ability to interpret data to drive marketing decisions.
• Experience with social media management and website content creation.
• Ability to thrive in a fast-paced environment.
• Strong attention to detail and organizational skills.
• Excel in communication and collaboration, thriving in a team environment where your contributions are valued and acknowledged.

AFCO Performance Group engineers, manufactures, and distributes premium performance products through its various brands. With over 35 years of manufacturing experience, the company continues to build on its reputation for quality performance products, racing engineering innovation, and superior service and support.