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About Ferrara Candy Company
Ferrara Candy Company, a proud member of The Ferrero Group, stands as a significant player in the North American confectionery and sweet snacking sectors. Our dedicated team of over 6,000 individuals collaborates to deliver joy in every bite through our iconic brands that have defined the industry for more than a century.
Position Overview: Retail Sales Representative
The Retail Sales Representative is responsible for driving sales within the designated territory by fostering relationships with store management and personnel to meet both short-term and long-term performance goals. This role emphasizes the importance of delivering comprehensive retail value, which encompasses Sales, Displays, New Product Introductions, and Core Distribution. The territory primarily includes high-traffic grocery chains and major retailers.
Key Responsibilities:
Sales & Merchandising:
- Implement monthly sales strategies and capitalize on opportunities at the store level.
- Promote additional inventory to support advertising campaigns, seasonal promotions, and national marketing initiatives.
- Utilize promotional activities to enhance Point-of-Sale (POS) through effective display selling.
- Ensure adherence to Planogram (POG) standards in scripted accounts and influence POG compliance in independent stores.
- Analyze data to identify opportunities for upselling and securing additional displays/features.
- Conduct thorough store evaluations to pinpoint areas for potential sales growth.
Distribution Management:
- Uphold Ferrara's standards by ensuring complete distribution of all authorized Stock Keeping Units (SKUs).
- Facilitate the placement of high-priority SKUs through secondary displays.
Communication:
- Establish and nurture business relationships with key decision-makers in stores.
- Participate in regular team calls to share best practices and insights.
- Collaborate effectively with key decision-makers to align growth initiatives with Ferrara's objectives.
Territory Management:
- Oversee stores within the assigned territory and provide feedback on routing efficiencies and new business opportunities.
- Develop and maintain relationships with district and regional personnel.
- Conduct regular visits to grocery accounts based on volume requirements.
Qualifications:
- Bachelor's degree required.
- 0-2 years of experience in sales or consumer goods preferred.
- Valid driver's license.
- Ability to lift weights ranging from 10 to 40 pounds regularly.
Skills for Success:
- Demonstrated ability to manage multiple priorities effectively.
- Strong organizational skills and attention to detail.
- Excellent written and verbal communication skills.
- Self-motivated with exceptional time management abilities.
- Analytical skills to interpret store and market data.
- Interpersonal skills with the ability to influence stakeholders.
- Proficiency in Microsoft Office applications.
Ferrara Candy Company is committed to fostering a diverse and inclusive workplace. We are proud to be an equal opportunity employer, ensuring that all employment decisions are based on merit and qualifications without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, national origin, age, disability, or any other legally protected status.