Advanced Data Insights Lead
2 days ago
We are seeking an Analytics Expert to join our Digital Traffic/Demand Analytics team at AT&T. In this exciting role, you will be responsible for analyzing digital traffic patterns and developing actionable insights to optimize our digital marketing strategies.
SalaryThe estimated annual salary for this position ranges from $106,100 to $159,100, based on location, experience, and qualifications.
Job DescriptionThis role involves managing multiple data sources, developing comprehensive reports and dashboards, and translating complex data into clear business recommendations. You will work closely with cross-functional teams to evaluate the effectiveness of digital marketing campaigns and identify areas for improvement.
Key Responsibilities:
- Develop and maintain comprehensive reports/dashboards to track and present key performance indicators (KPIs) related to digital traffic & demand.
- Evaluate the effectiveness of digital marketing campaigns and strategies, providing actionable insights to optimize performance and ROI.
- Combine & analyze data from multiple sources ensuring accuracy and consistency in reporting & analysis.
- Translate complex data into clear, actionable insights and recommendations for marketing & leadership.
To succeed in this role, you should have a strong background in data analytics, excellent communication skills, and the ability to work effectively in a team environment. Experience with data visualization tools and proficiency in statistical programming languages such as Python or R are highly desirable.
BenefitsAs a valued member of our team, you will enjoy a comprehensive benefits package that includes medical, dental, and vision coverage, 401(k) plan, tuition reimbursement program, paid time off, and opportunities for professional development.
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