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Digital Media Strategist

2 months ago

Aurora, Colorado, United States MacKenzie-Childs Full time

Job Summary

We are seeking a highly skilled Digital Media Strategist to join our team at MacKenzie-Childs. As a key member of our marketing department, you will be responsible for developing and implementing paid digital advertising programs with 3rd party agencies and vendors.

Key Responsibilities

  • Assist in the development of media plans and day-to-day management/execution of all paid digital advertising programs.
  • Develop and maintain media plans designed to drive awareness and new customer acquisition.
  • Manage all traffic needs, including the delivery of final ad materials to 3rd party partners within required timelines and per specs/requirements of all vendors.
  • Monitor all approvals, live dates, and ongoing campaign performance.
  • Support Sr. Manager in developing new customer acquisition and lead generation strategies.
  • Partner with Marketing and Creative peers on creative strategy and idea generation.
  • Partner with IT to ensure all tracking, coding, and tags are working properly.
  • Monitor the competitive landscape and keep team informed about new concepts, emerging trends, and best practices across paid media channels.

Requirements

  • Bachelor's degree in marketing, Advertising, Communications, Business, or a related field; or equivalent combination of education and experience.
  • 3-5+ years of digital media experience within media or advertising agency environment (client-facing role) or in-house marketing department.
  • Prior experience reporting on the performance of KPI's of digital media campaigns and formulating insights to infuse in media and creative briefs.

Working Conditions

  • Occasional weekend work as required to meet business needs.
  • Remote work with occasional travel to headquarters in central, NY.

Knowledge, Skills, and Abilities

  • Ability to multitask and work in a fast-paced, dynamic and changing environment with a focus on meeting deadlines.
  • Excellent attention to detail.
  • Must be self-motivated and action oriented.
  • Ability to both think strategically about positioning, customer journey, value proposition, etc and also quantitatively to gain insights, formulate hypotheses, and test new ideas.
  • Strong interpersonal skills for cross-functional collaboration and ability to build strong relationships both internally and externally.
  • Strong creative, written, analytical, and presentation skills.
  • Must be open-minded, work with a sense of urgency, and hit deadlines.
  • Technical proficiency required in Microsoft Office including Excel, Google Analytics, Facebook Business Manager.