Digital Marketing Strategy Manager
4 days ago
Company Overview
Fujisan Marketing is a Seattle-based digital marketing firm that excels in strategy, execution, and communication. Our core services encompass:
- Pay-Per-Click Performance Campaign Management
- Search Engine Optimization
- Paid Social Media Advertising
- Programmatic Display Advertising
- Landing Page Development/Testing and Conversion Rate Optimization
- Google Analytics Consulting
Job Overview
We seek an experienced Digital Marketing Client Manager with 3-5 years of expertise in Pay-Per-Click (PPC) and Paid Social Media Advertising. The ideal candidate should be data-driven, with a proven track record of managing multiple marketing campaigns for diverse clients simultaneously.
Key Responsibilities
- Develop and manage comprehensive digital marketing strategies across various platforms
- Create and optimize campaigns, focusing on PPC and Paid Social
- Conduct keyword research and competitive analysis
- Develop strategic keyword lists and compelling ad copy
- Manage campaign budgets and bidding strategies
Social Media Paid Advertising Management
- Design and implement paid advertising campaigns on major social media platforms: Facebook/Instagram/Meta Ads, LinkedIn Ads, Twitter/X Ads, TikTok Ads
- Create targeted audience segments
- Develop creative ad content and visual assets
- Monitor and optimize social media ad performance
- Track and report on key performance indicators (KPIs)
- A/B test ad variations to improve campaign effectiveness
Qualifications
- Bachelor's degree in Marketing, Computer Science, Mathematics, or related field
- 3-5 years of experience in digital marketing
- Proven experience in search engine marketing (Google and Bing)
- Strong proficiency with Google Ads, Google Analytics, Social media advertising platforms, Microsoft Office Suite
- Excellent verbal and written communication skills
- Strong attention to detail
- Ability to multitask and work within strict deadlines
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