Digital Marketing Strategy Manager

4 days ago


Washington, Washington, D.C., United States Fujisan Marketing Full time

Company Overview

Fujisan Marketing is a Seattle-based digital marketing firm that excels in strategy, execution, and communication. Our core services encompass:

  • Pay-Per-Click Performance Campaign Management
  • Search Engine Optimization
  • Paid Social Media Advertising
  • Programmatic Display Advertising
  • Landing Page Development/Testing and Conversion Rate Optimization
  • Google Analytics Consulting

Job Overview

We seek an experienced Digital Marketing Client Manager with 3-5 years of expertise in Pay-Per-Click (PPC) and Paid Social Media Advertising. The ideal candidate should be data-driven, with a proven track record of managing multiple marketing campaigns for diverse clients simultaneously.

Key Responsibilities

  • Develop and manage comprehensive digital marketing strategies across various platforms
  • Create and optimize campaigns, focusing on PPC and Paid Social
  • Conduct keyword research and competitive analysis
  • Develop strategic keyword lists and compelling ad copy
  • Manage campaign budgets and bidding strategies

Social Media Paid Advertising Management

  • Design and implement paid advertising campaigns on major social media platforms: Facebook/Instagram/Meta Ads, LinkedIn Ads, Twitter/X Ads, TikTok Ads
  • Create targeted audience segments
  • Develop creative ad content and visual assets
  • Monitor and optimize social media ad performance
  • Track and report on key performance indicators (KPIs)
  • A/B test ad variations to improve campaign effectiveness

Qualifications

  • Bachelor's degree in Marketing, Computer Science, Mathematics, or related field
  • 3-5 years of experience in digital marketing
  • Proven experience in search engine marketing (Google and Bing)
  • Strong proficiency with Google Ads, Google Analytics, Social media advertising platforms, Microsoft Office Suite
  • Excellent verbal and written communication skills
  • Strong attention to detail
  • Ability to multitask and work within strict deadlines


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