Senior Manager, US Consumer Vaccination Program

2 weeks ago


Collegeville, Pennsylvania, United States Pfizer Full time
Role Summary

Pfizer is seeking a Senior Manager to lead the US Consumer Vaccination Program, responsible for developing and executing marketing strategies to drive vaccination rates across the portfolio.

Key Responsibilities
  • Partner with cross-functional teams to develop and optimize the VaxAssist tool and respiratory franchise consumer strategies.
  • Support the development of consumer marketing campaigns, messaging, and marketing plans to drive vaccination rates.
  • Embed foundational analytics capabilities to inform creative and media plans.
  • Conduct responsibilities in accordance with Company policies and Pfizer Core Values.
Qualifications
  • BS/BA degree required with 7+ years in the pharmaceutical, biotech, device, or diagnostic industry.
  • Proven marketing ability to deliver in fast-paced and competitive environments.
  • Experience in working with different channels, digital, social, and website development.
  • Ability to understand consumer needs and translate them into meaningful strategies.
  • Strong communication and presentation skills.
Preferred Qualifications
  • Pharmaceutical advertising/consumer marketing experience.
  • Experience running/supporting consumer marketing initiatives.
  • Analytical mindset.
About Pfizer

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity, or gender expression.



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