Digital Commerce Strategist

4 weeks ago


Windsor, Connecticut, United States Alliant Power Full time

Job Summary

This role's mission is to deliver an exceptional digital commerce experience by optimizing our e-commerce platform, driving customer engagement, and fostering seamless, frictionless shopping journeys that maximize revenue growth.

Key Departmental Responsibilities

Accountable for the development and implementation of our B2B and B2C platform's strategy, upgrade, and enhancements.

Focuses on gathering UI/UX insights to ensure the improvement and evolution of the shopping experience for our downstream customers and partners.

Work cross-functionally to ensure product content and SEO is utilized and optimized to grow the brand awareness of our products and services.

Implement continuous analysis of customer behavior and analytics to inform strategic decisions.

Collaborate on implementing cross-sell and growth strategies within the digital commerce platforms to increase product awareness and discovery on the website and within search engines.

Work with 3rd party and internal resources to enhance and develop connectivity solutions with our vendors and downstream distribution partners.

Key Skills and Qualifications

Proven track record of successfully launching and managing digital commerce products or platforms, preferably in a B2B or B2C environment with SaaS-related products.

Proficiency in data analysis and using data-driven insights to drive decision-making and product enhancements.

Excellent communication and stakeholder management skills.