Digital Marketing Strategist
4 weeks ago
About the Role
We are seeking a highly skilled Digital Marketing Specialist to join our team at 1-Stop Design Shop. As a key member of our digital marketing team, you will be responsible for developing and implementing cutting-edge local SEO strategies, crafting impactful digital marketing campaigns, and driving business growth through data-driven insights.
Key Responsibilities
- Craft and implement local SEO strategies tailored to small business websites, including on-page optimization, technical SEO, keyword research, and competitor analysis.
- Develop and execute comprehensive digital marketing campaigns across multiple channels, including SEO/SEM, database marketing, email campaigns, social media, and display advertising.
- Analyze site traffic and user behavior to uncover valuable insights and refine strategies for improved user experience and engagement.
- Manage and optimize PPC campaigns to maximize client ROI and drive impactful results.
- Collaborate with other departments to ensure seamless integration of our company's message and vision across all digital touchpoints.
- Design, build, and sustain a strong social media presence that captivates audiences and drives engagement and growth.
- Measure and report on the performance of all digital marketing campaigns, evaluating against key goals like ROI and KPIs.
Requirements and Education
- 2-5 years of marketing experience, with a focus on local small businesses.
- Proficiency in website analysis tools like Google Analytics and Google Search Console.
- Strong knowledge of on-page optimization, technical SEO, keyword research, link building, and content strategy.
- Ability to work both independently and collaboratively in a fast-paced environment, with a willingness to give and receive team feedback.
- Excellent copywriting and editing skills.
- Proficiency with major digital marketing channels and social media tools.
- Experience with photo and video editing tools like Canva and Adobe.
- Strong knowledge of WordPress/Elementor.
- Experience managing and optimizing business listings on platforms like Google Business Profile and Apple Maps Business Connect.
- Excellent analytical, problem-solving, and communication skills.
- Understanding of HTML, CSS, and JavaScript as they relate to SEO best practices.
About 1-Stop Design Shop
We are a fast-growing, full-service digital marketing and design agency. We provide branding, design, custom printing, apparel, promotional items, web design, SEO, pay-per-click management, and social media management services to small to medium-sized businesses. We are an equal opportunity employer, committed to creating an inclusive environment for all employees.
Benefits and Perks
- Competitive compensation
- Excellent work environment
- Career advancement opportunities
- Creative casual dress code
- Laid-back work environment
- Flexible schedule
- Committed to an effective work/life balance for all employees
- Paid time off with 11 paid holidays
- Small team environment
- Free coffee and tea
- Employee benefits
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