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Marketing Operations Manager

2 weeks ago


Los Angeles, California, United States AEG Full time

At AEG, we're committed to innovation and artistry in the live entertainment industry. With a portfolio of 300+ venues, leading sports franchises, and marquee music brands, we create memorable moments for millions of guests worldwide.

Job Overview

The Sr. Manager Direct Marketing plays a pivotal role in optimizing our Email and SMS programs, taking the Wallet Pass program to new heights, and collaborating cross-departmentally to enhance the Direct Marketing ecosystem for live events.

This strategic position supports business objectives by maintaining high engagement and retention from new and long-term customers through intuitive and innovative communications.

Key Responsibilities
  • Email and SMS Optimization: Strategize on Wallet Pass program goals, execute setup including wallet creation and distribution journeys, and manage codeReader services and databases to expand and improve the Wallet Pass program.
  • Wallet Pass Program Development: Discovery and execution on Wallet Pass program to monetize through venue POS integration.
  • Cross-Functional Collaboration: Participate in strategic planning and testing to optimize existing Email and SMS campaigns and flows.
  • Communication and Execution: Oversee execution of Wallet Pass communications (Email, SMS, Push) to clearly communicate offers and increase show-day participation.
  • Technical Support: Collaborate with the Customer Experience Team and manage technical wallet pass questions to ensure a best-in-class fan experience.
  • Troubleshooting and Issue Resolution: Troubleshoot and resolve any Email or SMS issues.
  • Email Template and Sender Profile Requests: Work on new Email template, sender profile requests, and new SMS short code requests to build brand value for regional BUs, touring branches, and festivals.
  • Performance Monitoring and Reporting: Monitor and report on Email, SMS, Wallet Pass program performance.
  • Documentation and Communication: Document and communicate with the team on program updates such as best practices, compliance regulations, and product processes.
Requirements
  • Education: Bachelor's degree (4-year) in a related field.
  • Experience: 5-7 years of experience working in enterprise-level Email and SMS providers, Salesforce Marketing Cloud, and Vibes are plus.
  • Skills: Experience with Email HTML, AMPScript, and troubleshooting CSS for email.
  • Project Management: Project management experience (working in Confluence, Jira, or similar tools).
  • Wallet Pass Knowledge: Knowledge of Wallet Passes (mobile tickets, loyalty cards, coupons, etc.).
  • SQL and Excel: Working knowledge of SQL and advanced Excel skills.
  • Communication and Leadership: Strong written and verbal communication skills, self-motivated, curious, strategic, organized, and detailed.
  • Work Ethic and Problem-Solving: Must have strong work ethic, problem-solving, and prioritization skills, ability to manage and delegate to team members.
  • Stakeholder Management: Be assertive and speak up regarding requirements, ensure team bandwidth and capabilities are clearly represented and maintain expectations with stakeholders.
  • Teamwork: Ability to work on cross-functional teams, do discovery and reach out to third-party vendors.
  • Additional Skills: Knowledge of Photoshop/Illustrator is a plus, knowledge of the music industry is also a plus.