Urological Product Marketing Strategist
1 week ago
Teleflex is a global leader in medical technologies driven by its purpose to improve the health and quality of people's lives.
We offer a diverse portfolio with solutions in various therapy areas, including anesthesia, emergency medicine, interventional cardiology, radiology, surgical, vascular access, and urology.
The Interventional Urology business unit at Teleflex is dedicated to developing innovative, minimally invasive devices addressing unmet needs in urology.
About the Role
This position involves identifying market opportunities and customer needs that can be addressed with innovation, partnering with cross-functional groups, and enabling product success through close collaboration with the Downstream team.
The successful candidate will bring creative problem-solving skills, excellent analytical skills, and the ability to be strategic and agile in a fast-paced environment.
Key Responsibilities
- Portfolio Management: Develop the product strategy and pipeline roadmap for the entire Barrigel franchise, including new indications over the next five+ years.
- Develop release plans with specific feature/functionality based on value to the business and speed to market.
- Perform market assessments and understand the competitive environment for future product portfolios and new market opportunities.
- Develop business plans with projected revenue, profit targets, and NPVs for each funded and forthcoming project.
- Build the business case to help determine funded vs. exploratory project cadence and overall prioritization of projects for the Barrigel franchise.
- Plan and determine annual OPEX spend related to all Upstream Marketing activities for Barrigel pipeline projects.
- Determine SKU rationalization projects with the input of the Downstream team to enable optimal planning and execution commercially against defined product lifecycles.
- Voice of Customer Analysis: Bring the voice of the customer into product development and identify customer needs for US and key OUS projects using best-in-class qualitative and quantitative customer research techniques.
- Partner with the Global Portfolio Product Manager and OUS marketing stakeholders to ensure prioritized countries are considered and reflect both the voice of customer and voice of business in key geographies for pipeline projects.
- Define and execute market research efforts to gather and synthesize voice of customer feedback with consultants and subject matter experts for both exploratory (pre-Concept / pre-funded) and funded projects.
- Develop collaborative relationships with key internal and external medical stakeholders, including focus on KOLs clinicians.
- Product Development and Commercialization: Collaborate with R&D and core teams to ensure Marketing-related deliverables are appropriately completed in each phase of development.
- Collaborate with PMO and R&D to oversee new product development through ideation to launch.
- Coordinate, contribute to, and oversee design validations and real-world market acceptance evaluations to ensure the solution or product built addresses key customer needs and can be a winning product before transitioning to the Downstream team.
- Conduct demand planning and forecasting for new products in the development phase to support Supply Chain capacity and build plans.
- Support S&OP activities during pre-commercialization phase to ensure Supply Chain is planning for appropriate inventory and safety stock levels.
- Support Downstream Product Marketing in development of launch strategy.
- Provide input to Downstream Product Marketing on pricing and key marketing and educational materials to support product use and adoption during launch plan development.
- Maintain project dashboards and determine a structured cadence of project updates to Leadership Team for review and feedback.
Requirements
- Bachelor's Degree or equivalent required, MBA preferred.
- More than 5 years of Product Management experience in the medical device industry required.
- Proven strong organizational and communication skills.
- Ability to build relationships with commercial sales teams and physicians.
- Ability to lead and contribute to interdisciplinary teams with demonstrated results.
- Demonstrable ability to execute projects within timeline and budget.
- Must have working knowledge of Microsoft Office including Word, Excel, and PowerPoint.
Working Conditions / Physical Demands
TRAVEL REQUIRED: Ability to travel 20-30% of time.
We estimate the salary for this position to be around $120,000 - $180,000 per year, depending on location and experience.
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