Digital Marketing Specialist

6 hours ago


Germantown, Wisconsin, United States Educated Solutions Corp Full time
Job Title: Paid Search Specialist

ESC is seeking an experienced Paid Search Specialist to join our team. As a Paid Search Specialist, you will be responsible for developing and executing ecommerce PPC strategies that drive high-quality traffic to achieve monthly sales goals.

Key Responsibilities:
  • Manage large-scale paid search, shopping, and social campaigns across multiple ad platforms, including Google Ads, Bing Ads, Facebook, and Criteo.
  • Collaborate with the Paid Media Team to plan and develop comprehensive strategies to drive new user acquisition and product sales to meet monthly goals.
  • Develop and own your segments' strategy, responsible for creating campaigns, writing effective ad copy, conducting keyword and competitor research, optimizing bids and modifiers, and optimizing product feeds.
  • Analyze bids for SKUs, keywords, day parts, devices, demographics, and location targeting.
  • Continuously monitor and improve search term mapping, ad relevance, expected CTR, and landing page experience through A/B testing.
  • Collect and analyze campaign performance data, including click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS).
  • Collaborate with the Product Team on product line knowledge, margin performance, and seasonal trends.
  • Coordinate with content marketing teams to align ad messaging with broader brand strategy.
  • Perform in-depth campaign reviews and develop recommendations for growth and improvement.
  • Identify automation opportunities to increase efficiency within team processes.
  • Create daily, weekly, and monthly performance reports in Excel and Google Sheets, as well as utilize BI reporting tools such as Domo and PowerBI.
  • Meaningfully present performance and strategy updates to colleagues and department heads who may have limited knowledge of PPC.
  • Stay current on digital marketing best practices, search engine advertising policies, search engine algorithm updates, and industry-wide e-commerce trends.
Requirements:
  • Bachelor's degree in Marketing or related field.
  • 3-5 years' experience managing hundreds of search, PMAX/shopping, and display campaigns, especially in an ecommerce capacity.
  • Experience managing branding and product-focused ad campaigns on Facebook, Pinterest, LinkedIn, and YouTube.
  • Strong understanding of Google Analytics 4 and how to leverage web data to improve Paid Search performance.
  • Strong copywriting skills to create compelling ad copy and messaging that resonates with the target audience.
  • Microsoft Excel proficiency, comfortable executing VLOOKUPs, Text-To-Columns, concatenations, conditional formatting, ROI analyses, etc.
  • Ability to effectively collaborate in a team environment with a positive attitude and constructive communication.
  • Comfortable with a highly team-orientated approach, with daily check-ins, analyses, brainstorming, discussions, and tag-team implementation style.
  • Extreme attention to detail, diligent about double-checking work, and able to identify data anomalies and formula errors.
  • Self-starter mentality, able to develop and execute strategy on your own with little guidance.
  • Ability to multi-task and remain productive in-between projects.
  • Strong entrepreneurial spirit and able to thrive in a fast-paced environment.
  • Outstanding analytical skills to examine complex issues and develop recommendations to solve marketing challenges.
  • Experience with Google/Bing Ads Editor.
  • Experience with Google/Bing Merchant Center.
  • Experience with Amazon Ads, eBay Sponsored Listings, Walmart Ads a plus (though not essential).
  • Excellent written and oral communication skills.


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