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Eloqua Campaign Operations and Quality Assurance Specialist

2 months ago

San Jose, California, United States DynPro Inc. Full time

Position: Eloqua Campaign Operations and Quality Assurance Specialist

Company: DynPro Inc.

Overview: We are looking for an Eloqua Campaign Operations and Quality Assurance Specialist to become a vital part of our team. This position plays a key role in orchestrating marketing initiatives, managing daily operations, and performing thorough data validation to guarantee seamless integration and data flow within the Eloqua ecosystem. The ideal candidate will possess a robust background in marketing automation, quality assurance methodologies, and data validation.

Key Responsibilities:

Campaign Oversight:

  • Oversee and implement marketing initiatives within the Eloqua system.
  • Manage daily campaign-related activities, including scheduling, audience segmentation, and performance analysis.
  • Ensure timely delivery of campaigns while meeting established performance objectives.

Quality Assurance and Data Validation:

  • Conduct data validation to ensure precise data flow and integration within Eloqua.
  • Execute integration testing, focusing on various data pathways and scenarios, including Marketing Qualified Leads (MQL).
  • Create and document test cases for diverse scenarios to ensure thorough testing coverage.
  • Verify that technology stack integrations are properly reestablished and functioning correctly following updates or modifications.
  • Identify and resolve data inconsistencies, integration challenges, and any anomalies in the data flow.

Integration Oversight:

  • Manage the integration of Eloqua with other systems, such as CRM platforms, ensuring data accuracy and consistency across various systems.
  • Collaborate with technical teams to address integration challenges, optimizing data flow between systems.
  • Monitor and sustain the integrity of integrations, proactively addressing potential issues.

Documentation and Reporting:

  • Maintain comprehensive documentation of all test cases, results, and quality assurance processes to ensure transparency and reproducibility.
  • Prepare detailed reports on campaign performance, quality assurance activities, and integration status.
  • Utilize Excel and other analytical tools to track, store, and evaluate test cases, results, and performance metrics.

Qualifications:

  • Bachelor's degree in Marketing, Information Technology, or a related discipline.
  • Demonstrated experience with Eloqua and other marketing automation solutions.
  • Strong grasp of quality assurance processes, data validation, and integration testing.
  • Exceptional problem-solving abilities with a strong attention to detail.
  • Proficiency in Excel and other reporting software.
  • Able to work both independently and collaboratively within a team setting.
  • Excellent communication skills, both written and verbal.

Preferred Skills:

  • Experience with CRM systems and data integration tools.
  • Understanding of marketing data flows and lead management strategies.
  • Familiarity with SQL or other query languages is advantageous.