Paid Advertising Strategist

Foundations Worldwide, Inc is a rapidly growing, Ohio-based, children's product company. Our growth strategy is centered around expanding our owned eCommerce platforms along with our online platform partnerships with Amazon, Wayfair, Target, Walmart, and more. We are seeking a Paid Advertising Strategist to join our growing team of digital marketers. Reporting to the VP of Marketing, the Paid Advertising Strategist will be responsible for the day-to-day paid media activities and tactical execution for all our branded sites, helping deliver results and meet established goals.

Additionally, you will be charged with auditing, monitoring, and reporting on bid management, keyword research, audience building, implementation of ad new features, A/B testing, custom landing pages, and working with the product marketing and creative team to develop best in class advertising content that supports the customer purchase journey. You will also be responsible for monitoring the monthly budget for each program, reporting key metrics, and making recommendations as necessary.

Key Responsibilities:

• Create, monitor, and evaluate paid advertising campaigns for search, social, display and programmatic campaigns.
• Provide thorough analysis of paid search and social campaigns via bid/budget management and reporting tools to ensure each is meeting its KPI and ROI objectives.
• Execute digital marketing strategy in collaboration with VP of Marketing.
• Write and test relevant ad copy, assist with landing page optimization recommendations, and work with the creative team on display/retargeting formats.
• Set the strategy, optimize, and provide budget recommendations in order to maximize ROI on various paid channels.
• Work with internal teams as well as online resources to identify and build targeted audiences for all paid search and social media advertising initiatives.
• Maintain positive relationships with search engines and social platforms, with a thorough understanding of features, capabilities, and requirements.
• Monitor, evaluate, and act as point of contact for Facebook, Instagram, Pinterest and LinkedIn social media ad campaigns.
• Generate insights, reporting, and budget recommendations for all managed programs.
• Collaborate with SEO and Amazon Marketing Specialists as it relates to integrated paid/organic keyword and search experience strategies.
• Identify the latest trends and technologies affecting our industry.

Requirements:

To be successful in this role, we are looking for the following:

• 3+ years of experience in paid search engine marketing, (Google Ads and Microsoft Ads).
• Bachelor's degree in Marketing, Communications, Advertising/Public Relations, or related field.
• Experience with advanced PPC knowledge: product listing ads, standard/dynamic search, shopping campaigns, landing page testing and optimization.
• Ability to think strategically and drive solid results to grow the business.
• Craft compelling product headlines and descriptions that drive transactions.
• Foundational understanding of retargeting strategies, funnel optimization, attribution and channel integration.
• Strong analytical, quantitative, and critical thinking skills – ability to build out dashboards.
• Expertise in Google Analytics and Google Looker Studio.
• Demonstrated ability to develop and execute marketing strategies.
• Excellent written and verbal communication skills.
• Must have a natural curiosity and testing mindset with a desire to continually grow.
• Fast learner, self-motivated, and strong organizational skills with the ability to prioritize.
• Effective communicator who can interface within all levels of the organization.

Nice to Have Experience & Skills:

• Google Analytics 4, audience building and ongoing management.
• Experience setting up and managing sponsored ads on Amazon.
• Competitive insights and bid management platforms.
• B2B eCommerce and/or CPG experience.
• User Experience and Conversion Rate Optimization best practices and tools.
• Familiarity with organic search and social media best practices, and the integration of paid strategies to drive full funnel success, from awareness to conversion.
• Artificial Intelligence (AI) and how to leverage to create efficiencies and achieve desired results.
• Google Ads and Analytics Certifications.

Benefits:

We offer a competitive salary, bonus potential, full benefits (medical, dental, vision, life insurance) HSA, generous PTO, product discounts, and 401k options. While we believe in work/life balance, we feel in-person collaboration is essential. This is an onsite position located at our Richfield, OH office.