Digital Marketing Director

1 month ago


Maitland, Florida, United States Market Traders Institute Full time
Job Title: Digital Marketing Manager

Market Traders Institute is seeking a highly skilled Digital Marketing Manager to lead a small, dynamic team responsible for driving online revenue and lead acquisition.

Key Responsibilities:
  • Develop and execute online lead generation strategies to capture high-quality leads through SEO, PPC, and social media channels.
  • Oversee the marketing and promotion of daily sales webinars, ensuring that email campaigns and digital marketing efforts are effectively driving traffic and increasing webinar attendance.
  • Manage and optimize the sales funnel for e-commerce, focusing on converting webinar attendees and other leads into paying subscribers for products ranging from $199 to $799 per month.
  • Leverage Go High Level CRM to create automated email sequences, manage client databases, and track key performance metrics.
  • Lead and mentor a 4-person marketing team, setting clear goals and driving high performance.
  • Plan and execute multi-channel digital marketing campaigns, including email marketing, paid ads, and social media, that are strategically aligned to promote webinars and sell subscription products.
  • Use Google Analytics, CRM data, and other digital tools to track and analyze performance, providing insights and data-driven recommendations to optimize email marketing and lead generation strategies.
  • Work closely with content creators to develop compelling email and social media content that resonates with target audiences and drives webinar attendance and sales conversions.
  • Allocate marketing budgets effectively to maximize ROI, ensuring resources are invested in high-impact lead generation and email marketing efforts.
Requirements:
  • 5+ years of experience in digital marketing, with a focus on lead generation, email marketing, and webinar-driven sales.
  • Expert-level proficiency in Go High Level CRM and deep experience in using it for email automation, funnel management, and campaign tracking.
  • Proven track record of success in driving online lead generation and e-commerce sales, particularly with subscription products priced between $199 and $799 per month.
  • Strong experience with email marketing, PPC, SEO, SEM, social media advertising, and webinar promotion.
  • Proficiency in Google Analytics, Facebook Ads Manager, and other relevant marketing tools.
  • Data-driven approach with a proven ability to analyze performance metrics and optimize campaigns for better results.
  • Excellent leadership and communication skills, with experience managing a small team.
  • Experience in a fast-paced, results-oriented environment focused on driving sales through digital and email channels.
Benefits:
  • Comprehensive medical, dental, and vision coverage from Day 1.
  • 401(k) retirement plan with company match.
  • Generous PTO and paid holidays.
  • Flexible work options including office, hybrid, or full remote work arrangements.
  • Opportunities for professional development and growth within a dynamic and innovative company.


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