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Regional Director of Sales and Marketing Senior Living

2 months ago

Edina, Minnesota, United States Cassia Full time
Regional Director of Sales and Marketing Senior Living

Cassia is seeking a seasoned sales and marketing leader to drive occupancy and revenue growth in our senior living communities. As a Regional Director of Sales and Marketing Senior Living, you will oversee the sales and marketing functions for a region of communities, leading a team of Sales Directors to achieve sales goals and drive accountability at a territory level.

Key Responsibilities:
  • Lead, motivate, and coach Sales Directors to achieve sales goals and drive accountability at a territory level.
  • Work closely with Sales Directors to analyze and interpret sales and marketing data to develop strategies within the approved marketing budget to drive successful results and a return on investment.
  • Provide Housing Directors with ongoing support and coaching to create a collaborative and supportive environment for the sales directors.
  • Collaborate with operations, clinical, and financial team members to achieve occupancy targets.
  • Interact and cooperate with development partners, investors, and all company employees.
  • Recruit, interview, and hire top sales talent.
  • Lead sales team through the ever-changing healthcare landscape.
  • Work with Sales Directors to develop and implement comprehensive strategic marketing plans to include social media, referral source development, community outreach, internal marketing, advertising, public relations, events, and reputation management.
  • Coordinate the development of marketing materials from start to finish with the Cassia creative team.
  • Develop a clear and persuasive communication message and marketing tactics based on Cassia's brand and the community brand.
  • Learn and utilize the customer relationship management software/platform (CRM) to understand each prospect's stage of readiness in order to help the Sales Directors advance prospect sales.
  • Work with the Director of Communications Content Marketing Manager to create public relations strategies and positive relationships with the local media.
Requirements:
  • Bachelor's degree in business, marketing, health care management, or a related field.
  • 5+ years of successful sales and/or sales management experience required; senior living experience required.
  • 3+ years in sales leadership required.
  • Experience leading sales teams across various markets and/or territories preferred.
  • Must be willing to travel a minimum of 60% of the time.
Benefits:
  • Competitive wages with credit for experience.
  • Paid Time Off (PTO).
  • 403(b) with employer match.
  • Healthcare, dental, health savings, vision, life, disability, and flex spending options for Full-Time employees.
  • Employer-paid Basic Life Insurance for Full-Time Employees.
  • Employee Discount Program.
  • Longevity Recognition, Paid Volunteer Time, and Mentorship Programs.
  • Collaborative and Inclusive Work Culture.
  • Employee Assistance Program with free confidential counseling/coaching for self and family members.
About Us:

Cassia is a faith-based, nonprofit organization with over 200 years of experience caring for those in need. Our Mission is to foster fullness of life for older adults in the spirit of Christ's love. We take pride in providing compassionate care for our residents by embracing our eight values and service standards: Compassion, Integrity, Excellence, Innovation, Stewardship, Unity, Respect, and Collaboration.

At Cassia, you will be empowered to foster fullness of life for those we serve. Cassia will support your career goals and celebrate your passions. If you are seeking a career experience where you will have fun, be challenged, and recognized for your individuality, Cassia is the answer.