Digital Marketing Strategist

7 days ago

Paris, Texas, United States Four Seasons Sales & Service Full time
Job Title: Creative & Digital Marketing Manager

Job Summary:

The Creative & Digital Marketing Manager will develop and execute a comprehensive digital marketing strategy that aligns with the company's overall goals and objectives. This role will be responsible for managing digital marketing channels, including social media, email, web, video, and paid media, to build brand awareness, generate e-commerce sales, and increase qualified leads.

Key Responsibilities:

  • Develop and implement a digital marketing strategy that integrates with brand awareness, messaging, and communications strategy.
  • Manage digital marketing channels, including social media accounts, websites, and lead paid media strategy for various channels, including Google Ads, YouTube, Pinterest, and Facebook/Instagram.
  • Conceptualize and implement campaigns, including drip email and social media marketing campaigns, and lead the digital content creation process.
  • Oversee and manage website as it relates to paid ads, including tracking with Pixel, Google Tag Manager, etc.
  • Define, analyze, and optimize important metrics for paid media performance, providing monthly campaign reports on projects, including brand awareness and overall return on advertising spend.
  • Shoulder the responsibility of the quality and completion of all work projects assigned to the members of the Creative Team.
  • Manage and collaborate with Creative Team to bring the most effective ads to market.
  • Measure the success of every paid media campaign while managing budgetary goals.
  • Ensure the precise and seamless execution of paid media strategies.
  • Drive clear revenue growth through paid media strategies and tactics.
  • Identify, negotiate, and manage strategic media placements for brand growth, lead generation programs, and other promotional efforts based on segment objectives.
  • Mentor and encourage Creative Team members to foster a positive work environment.
  • Stay up to date with the latest paid media best practices and technologies, brainstorming and collaborating with internal teams on new ideas and tactics.

About Four Seasons Sales & Service:

Four Seasons was founded on an unwavering principle: give customers what they want and need to operate a successful, stress-free business. We offer a premium catalog, a 120,000 square foot warehouse, a knowledgeable and well-informed staff, innovative technology, and the best customer service in the industry. We understand that to help you achieve your goals, we have to continually expand our resources. Four Seasons is proud to be part of an employee stock ownership plan, which means our specialists and team members have the ability to share in our company's success.

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