Product Development Strategist

7 days ago


Chicago, Illinois, United States Publicis Groupe Full time

About the Role

We are seeking an experienced Product Development Strategist to lead our Data Activation team. As the Director of Digital Innovation, you will be responsible for developing, optimizing, and monetizing integrations between Epsilon People Cloud (EPC) and 3rd party marketing and advertising platforms.

This is a newly created position within the organization reporting to the SVP of Product that will focus on product strategy and product development in conjunction with Epsilon's strategic partners. The leader selected for this role will need to understand the dynamics of the digital advertising industry and the intricacies of each partner's platform.

You will work closely with cross-functional teams to develop a vision and set the strategic direction for EPC integrations with strategic partners in the paid media space, with an emphasis on Demand Side Platforms (DSPs) and Social Platforms. You will also create and execute a strategy enabling brands to incorporate owned channels, in addition to paid channels, via a common audience strategy.

Your responsibilities will include developing guidelines on the effective use of partner platforms to the benefit of mutual clients and Epsilon. Educating and equipping teams at Epsilon, partner agencies, and brands with the knowledge to help achieve their marketing goals is also crucial.



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