Digital Content Strategist

About the Role:

Munson is seeking a detail-oriented and innovative Web Content Manager to join our dynamic Communications team. This position is located on-site in Utica, NY. This key role will be instrumental in managing and enhancing the content and performance of Munson's digital presence.

Key Responsibilities:

• Oversee daily operations and maintenance of Munson's websites to ensure content accuracy, currency, and alignment with branding, communication strategies, and marketing campaigns.
• Initiate and lead discussions with key stakeholders to develop website strategies and feedback.
• Manage website sitemap and execute appropriate updates and additions.
• Develop and edit text, images, and video that align with strategic objectives, organizational goals, target audience marketing, and brand voice.
• Partner with Communications and IT offices to establish and maintain efficient workflows.
• Develop project timelines and ensure timely delivery of all requests.
• Perform regular content audits to ensure accuracy, consistency, and relevance.
• Collaborate with designers, writers, developers, and marketing strategists to ensure content aligns with branding and marketing strategies.

Requirements:

• Bachelor's degree in Web Development, Marketing, Communications, Data Analytics, or a related field, or equivalent work experience.
• Proven experience in web content management, including familiarity with CMS platforms such as WordPress, Drupal, or similar.
• Proficiency in HTML, CSS, and JavaScript to create and customize web pages.
• Strong understanding of web analytics tools (e.g., Google Analytics) and the ability to interpret data to drive decisions.
• Experience and strong working knowledge of Adobe CC suite of software with greater knowledge or skill set of Photoshop, Premiere, Indesign, and After Effects.
• Excellent written and verbal communication skills with a keen eye for detail.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Strong problem-solving skills and a proactive approach to addressing challenges.
• Must possess the ability to work with diverse groups of people.
• Excellent communication skills and professional interpersonal skills.
• Critical thinking, consensus building, and problem-solving skills.
• Ability to gather information, sort, draft, and provide analysis for budgetary and purchasing projects.

Preferred Skills:

• Proficient in writing and editing HTML code to structure web content effectively
• Experience with Google Analytics for monitoring website traffic, user behavior, and performance metrics.
• Knowledge in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, for creating and editing graphics, images, and layouts.

Computer, Machine, and Equipment Skills:

• Proficient in sending/receiving email, posting information to databases or spreadsheets, and performing basic word processing, bookkeeping, and data entry tasks.
• Familiar with operating computers, printers, photocopiers, phone systems, fax machines, and scanners.
• Experienced with Microsoft Word, Excel, and PowerPoint.
• Knowledgeable in using various software programs relevant to job function.

Physical Requirements:

The Web Content Manager spends the majority of their time standing, sitting, walking, talking, hearing and utilizing equipment such as a computer and telephone.