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Data Insights Analyst

2 weeks ago

New York, New York, United States Publicis Groupe Holdings B.V Full time
Job Summary:

As a Senior Analyst at Publicis Groupe Holdings B.V, you will be responsible for analyzing and interpreting large data sets to inform organic social media strategies. You will work closely with the paid media team, social media strategist, and website analytics analyst to integrate insights and optimize strategies.

Key Responsibilities:
  • Analyze long-term social media trends and audience behaviors to inform strategic decisions
  • Create clear, actionable reports for internal teams and client stakeholders
  • Provide data-driven insights to inform content creation and enhance engagement strategies
  • Identify and analyze issues and provide data-driven solutions to enhance social media strategies

Requirements:
  • 3-5 years in social media analysis or digital marketing analytics, preferably within an agency environment
  • Strong quantitative reasoning with proficiency in data analysis and visualization tools such as Excel, PowerBI, Tableau
  • Excellent written and verbal skills, capable of presenting complex data clearly to both internal teams and clients