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Digital Marketing Specialist

2 months ago

Sandy, United States Paul Mitchell Schools Full time
Job Title: Digital Marketing Specialist

Job Summary:

The Digital Marketing Specialist will play a crucial role in driving the success of digital information initiatives and ensuring a strong online presence for the Paul Mitchell Schools brand. This role will be responsible for managing and maintaining all digital properties, including websites, tracking platforms, and SEO-related tools.

Key Responsibilities:

  • Update, optimize, and manage website content and landing pages for both corporate and school-level websites.
  • Analyze and report on website and SEO trends using tools such as Google Analytics, Google Search Console, Google Data Studio, SEMrush, and other specialized SEO tools as needed.
  • Lead and schedule project-related meetings, including kickoffs, brainstorms, and reviews, and route projects through appropriate departments for review and approval.
  • Collaborate closely with internal leadership, cross-functional teams, and agency partners to develop digital campaigns across all channels and have an understanding of how they relate to the overall marketing plan and goals.
  • Update, manage, and monitor business listings, review platforms, and current business information within chosen multi-location management platforms and tools.
  • Assist with and perform other digital and cross-functional projects as needed.
  • Create training tutorials and materials to educate the school network on current digital trends, implementation, execution, and analysis.
  • Analyze website user experiences (UX) and provide insights or suggestions to improve initiatives.
  • Identify and communicate digital trends and emerging SEO technologies to leadership, team members, and the school network.
  • Provide marketing and digital support to school staff where necessary via phone, Zoom, and other communications platforms.

Qualifications:

  • At least 2 years of proven experience in a similar role and environment is required.
  • Experience with WordPress and page/theme builders is a plus.
  • Basic knowledge of HTML, CSS, and SQL is a plus.
  • Higher education or franchise (or multi-location) experience is a plus.
  • Experience providing phone support and customer service.

Benefits:

  • Dental Insurance
  • Health Insurance
  • Vision Insurance
  • Paid Time Off
  • 401k

Paul Mitchell Advanced Education is an equal opportunity employer.