DTC Marketing Strategist

4 days ago

Temecula, California, United States Gecko Hospitality Full time
About the Role

We are seeking a highly skilled DTC Marketing Strategist to lead and execute our marketing efforts in the wine industry. As a key member of our team, you will be responsible for developing and implementing comprehensive DTC marketing strategies to drive online and on-site sales, enhance brand visibility, and deepen customer engagement.

Key Responsibilities
  • Develop and implement end-to-end DTC marketing strategies, focusing on customer acquisition, engagement, and retention.
  • Lead e-commerce growth through paid digital advertising, SEO, email campaigns, and content marketing.
  • Drive the customer journey, optimizing each touchpoint to increase customer lifetime value (CLV) and reduce churn.
  • Collaborate closely with the creative, product, and sales teams to ensure seamless marketing campaigns across digital, social media, and email channels.
  • Monitor and analyze performance metrics (ROAS, CPA, LTV) using tools like Google Analytics and CRM platforms to optimize strategies.
  • Oversee the winery's social media presence and engage with the online community to build brand awareness and loyalty.
  • Manage the marketing budget, ensuring effective spend allocation across digital channels.
  • Utilize A/B testing and conversion rate optimization to enhance website performance and online shopping experiences.
  • Stay up-to-date with industry trends, competitive analysis, and best practices to maintain a leading edge in the DTC space.
Requirements
  • Bachelor's degree in Marketing, Business, or a related field.
  • 5+ years of experience in DTC marketing, preferably within the wine, food, beverage, or luxury goods sectors.
  • Proven expertise in e-commerce, digital advertising, email marketing, and SEO.
  • Strong understanding of consumer behavior and the customer lifecycle.
  • Experience with CRM platforms (e.g., HubSpot, Klaviyo) and e-commerce tools (e.g., Shopify, Magento).
  • Strong analytical skills with experience in data-driven marketing strategies.
  • Excellent written and verbal communication skills.
  • Passion for the wine industry and understanding of the unique aspects of winery DTC marketing.
Perks and Benefits
  • Competitive salary up to $120K base, with potential performance-based bonuses.
  • Relocation assistance for qualified candidates.
  • Employee wine discounts and exclusive access to wine-tasting events.
  • Health, dental, and vision insurance.
  • Opportunities for growth within the organization.

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