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Lead Architect
2 months ago
Join United Airlines at a pivotal moment in our journey to redefine the aviation industry. Our mission, Connecting People, Uniting the World, extends beyond transportation; it encompasses our commitment to fostering opportunities and uplifting communities globally.
As we expand our workforce in various sectors, we are dedicated to cultivating a diverse and inclusive environment that reflects the rich tapestry of our customers and employees.
We are currently seeking a Principal Architect - Customer Identity Solutions to spearhead the design and execution of our customer identity framework across our advertising technology platforms.
This role is crucial in developing a cutting-edge identity solution that enhances personalized customer interactions and optimizes targeted marketing strategies.
The ideal candidate will leverage their extensive knowledge in customer data management, identity frameworks, and universal identifiers to construct a cohesive view of our clientele, facilitating precise advertising targeting and execution.
If you are driven by the challenge of transforming customer insights into strategic actions and are eager to contribute to innovative digital initiatives, we welcome you to be part of our forward-thinking team.
Key Responsibilities:- Design and implement a robust customer identity solution aligned with our organizational objectives.
- Stay informed on industry advancements, emerging technologies, and best practices in advertising technology to enhance our systems continuously.
- Utilize customer data platforms and identity frameworks to develop unified customer profiles, improving personalization efforts.
- Implement universal identifiers such as UID 2.0 and PAIR to enhance data interoperability and identity resolution.
- Formulate strategies for effective customer data collection, management, and utilization while ensuring compliance with data privacy regulations.
- Collaborate with cross-functional teams, including marketing, IT, and data analytics, to align efforts and achieve business goals.
At United Airlines, we value diverse experiences and perspectives. We encourage all qualified individuals to apply, even if they do not meet every desired qualification. We are looking for candidates who can bring unique insights and contributions to our team.
Qualifications:- Bachelor's degree in Information Technology, Software Engineering, Computer Science, or a related field.
- 8+ years of experience in an information technology solutions architecture role.
- 3+ years of experience in customer identity management.
- Proven experience in advertising technology, particularly in designing and implementing large-scale ad delivery systems.
- In-depth understanding of customer data platforms, identity frameworks, and universal identifiers.
- Strong knowledge of cookie technology and its implications for digital marketing.
- Experience with data enrichment techniques and tools.
- Exceptional problem-solving abilities and strategic thinking skills.
- Strong leadership and communication skills, with a collaborative approach across teams.
- Experience with cloud-based services (e.g., AWS, Google Cloud).
- Familiarity with data analytics tools for performance monitoring and optimization.
Preferred Qualifications:
- Master's degree in Computer Science or Software Engineering.
- Experience in a digital marketing or e-commerce environment.
- Knowledge of Data Clean Room practices.
- Experience with online user data privacy, including consent and identity management tools.
United Airlines is an equal opportunity employer, committed to creating a diverse workforce. We recruit, employ, train, and promote without regard to race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, or any other protected status as required by applicable law.
We ensure that individuals with disabilities are provided reasonable accommodations to participate in the job application or interview process and to perform essential job functions.