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App Growth Manager

2 months ago


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About the Role:

The App Growth & Engagement Manager will be responsible for driving the growth and engagement of UNIQLO's mobile app across the retail and e-commerce environments. This role will work closely with the O2O business director to identify, launch, and establish best practices related to engaged app member growth and current app member engagement.

Key Responsibilities:

  • Contribute to overall app growth in O2O to achieve app download targets by initiating and/or executing in-store, digital, and out-of-home actions aligned with team objectives.
  • Build strong relationships with store teams to initiate and sustain continuous growth in conjunction with headquarters.
  • Lead, measure, track, and report on these initiatives.
  • This position will require leading app initiatives and motivating store teams in the field, therefore 40% to 50% of travel may be required.

User Engagement:

  • In direct partnership with the internal CRM and store teams, define and build-out objective, scope, requirements, ROI, KPI, and timeline for new app membership engagement & membership maximization (omni-channel) initiatives that will drive long-term customer engagement.
  • Work cross-functionally to align and spearhead projects to ensure teams are meeting requirements and deliverables based on timeline.
  • Communicate and address any issues that may impact budget, timeline, or deliverables as it pertains to each project.
  • Measure, track, and report on each initiative.

Requirements:

  • Bachelor's degree in Business or E-commerce, supply chain management is preferred.
  • 5-7 years of working experience as a business leader/O2O business-related role.
  • Can understand overall all business processes from end to end, including the knowledge on outside companies.
  • Excellent analytical and mathematical proficiency with strong business acumen.
  • Strong written and verbal communication skills.
  • Leadership skills, negotiation skills, inter-personal skills to engage and coordinate people coming from different backgrounds.
  • Problem-finding and solving skills, logical and structural thinking for clear verbal and written communication.
  • Open mind-set, outside-the-box thinking, can handle ambiguity and uncertainty.
  • Global mind-set with objective viewpoints.
  • Flexible to fast-moving pace, patience, persistence, tolerance, and with grit (determined).
  • Ability to handle multiple projects effectively.
  • Sense of urgency, accuracy, and efficiency.
  • Action-oriented, not afraid to 'roll up the sleeves' and dig into details.
  • Other duties assigned by manager.
  • Frequent in-person collaboration.

Compensation:

The offered salary or salary range is based on several factors, including, but not limited to, overall experience, relevant experience, education level, certifications, applicable skills and expertise, and location of the position.