Data-Driven Audience Insights Analyst

3 days ago


Nashville, Tennessee, United States TBWA\Chiat\Day Full time

**Company Overview:**

TBWA\\(Chiat\Day is a global advertising agency that brings together creativity and technology to deliver innovative solutions for our clients.

**Salary:** $60,000 - $80,000 per year (dependent on location and experience)

**Job Description:**

We are seeking an experienced Data-Driven Audience Insights Analyst to join our team. As an Analyst, you will be responsible for working with internal teams to provide them with audience insights and intelligence to make data-driven decisions.

**Key Responsibilities:**

Audience Insights:

Work closely with data scientists through audience development, employ proper checks and balances, and collaborate on innovative audience approaches;Build robust audience profiles that will be used for media and creative planning (strong storytelling skills);Collaborate with strategy teams to understand challenges and objectives to develop analytic approaches to meet those objectives;Help develop audience tests and assign appropriate measurement solutions for learning;Maintain audience activation processes and taxonomy to ensure smooth audience execution.

Strategy and Collaboration:

Support the development of audience strategy, client presentations, and storytelling approaches;Present complex concepts/ideas to stakeholders in a simple way;Work with marketing partners to develop innovative strategies for audience insights and development;Expert project management, multi-tasking, organizational, and process-oriented skills are a must, identifying opportunities to continuously improve processes.

**Requirements:**

We are looking for someone with 1-2 years of analytical experience with a background in the media industry, a Bachelor's degree in statistics, mathematics, economics, engineering, information management, social sciences, or business/marketing-related fields, and a strong desire to learn and passion for digital marketing, research, analytics. Proficiency with Microsoft Excel and PowerPoint, working knowledge of data visualization tools such as Tableau, understanding of qualitative tools and quantitative research practices, knowledge and experience with syndicated research resources/tools, excellent communication and collaboration skills, and analytical, evaluative, innovative thinker who likes to solve problems are required. SQL programming is a bonus.

**Location:** Nashville, TN

We require all hires to be located in or willing to relocate to Nashville to work from our offices hybrid three days a week.



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