Digital Marketing Specialist

3 days ago


San Francisco, California, United States Pottery Barn Full time
About the Role

This position involves driving sales by optimizing marketing investment across digital channels. Key responsibilities include testing and optimizing campaign performance, scaling successful campaigns, and managing marketing budgets.

You will partner with program leads in paid search, paid social, affiliate marketing, display marketing, and other digital channels to plan, implement, measure, and optimize marketing spend. You will also assist in planning and coordination of Catalog & Direct Mail programs.

A successful candidate should have experience in marketing and possess strong analytical skills and attention to detail.

Responsibilities
  • Plan and set up digital marketing campaigns across all channels, including Paid Search, Paid Social, Programmatic/Display, Affiliates and Partnerships, to meet revenue and ROI requirements
  • Monitor performance across programs and conduct measurement and analysis on the effectiveness and efficiency of digital programs & print
  • Meticulously track spend, revenue, and KPIs on a weekly basis and make investment recommendations as necessary
  • Responsible for weekly reporting, including customer engagement metrics, trends, test results, campaign performance and creative performance
  • Identify and leverage synergies between all digital programs. Evaluate new customer acquisition metrics and subsequent value of customers acquired
  • Manage Catalog/Direct Mail production process in a timely manner to ensure all deadlines are met, maintain Catalog print summary, update cross-brand Catalog/Direct Mail documents, assist with monthly financial close and forecast, and perform ad hoc analysis
  • Leverage available analytic tools to gather data and make marketing strategy and investment decisions
  • Manage monthly financial forecast and accruals
  • Collaborate with key brand stakeholders to help with the creative development process for all digital assets, for both new programs and refreshes of existing initiatives
  • Proactively work with team members, other marketing teams, brand, finance, customer analytics, and other cross-functional groups
  • Work with team members and key business partners to create, present, and implement seasonal strategies
  • Support the team in various brand initiatives & marketing programs
  • Contribute to the preparation of monthly presentations to brand partners
  • Analyze competitive marketplace and follow Marketing trends


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