Digital Transformation Marketing Director

1 week ago

Mokena, Illinois, United States ITW Full time
Job Summary

The Digital Transformation Marketing Director will be responsible for developing market and technical intelligence to generate strategic implications and roadmaps for advanced smart components. This role requires working across divisions as an EV market & technology expert, providing regular market and technology trend analysis and quantified turnover estimate deep dives.

Main Responsibilities
  • Identify and evaluate new market and product opportunities through observed end user needs, translating them into viable business offerings. Closely monitor the industry and competitive landscape.
  • Deploy full range of marketing research tools/techniques to develop a deep understanding of end user pains, trends and needs including the development of end user segmentation behavioral profiles.
  • Work with sales team to develop value propositions which translate into strategic value based selling techniques for profitable growth
  • Exceed financial targets by utilizing ITW Toolbox philosophies and other key metrics to manage an optimized product portfolio.
  • Champion new product development strategies and execution of stage gate deliverables including the creation of new product business plans through collaboration with the platform Innovation teams, sales & engineering, and manufacturing/supply chain.
  • Deliver financial commitments and manage the selling story around new product launches by leading the development and execution of robust commercialization plans
  • Lead and develop talent to maximize individual, team and organizational effectiveness in meeting company goals.
  • Lead divisional innovation efforts in alignment with global platform and innovation organizations.
  • Provide regular market and technology insights into automotive ecosystem and identify key signposts to monitor on a regular basis.
  • Participate in trade show events to gain market insights and leverage customer feedback.
  • Conduct and refresh regular market and technology landscape and value chain analysis inc. emerging technology evaluation related to vehicle system integration
  • Regional competitor identification and analysis in regard to their strategy, activities & impact, latest industry, competitive products and programs.
  • Business/pricing analysis and monitoring for customer requirements, supplier and competitor studies together with global market and advanced development team.
  • Work closely with other regions to enhance understanding of system trends, best-practices, and technologies and share with European divisions in systematic and timely manner
  • Scope/define and manage projects comprised of internal and 3rd party research resources.
Salary Information

We offer a highly competitive salary of $115,000 - $140,000 per year, commensurate with experience.

Required Skills and Qualifications
  • Bachelor's degree, preferably in marketing or other related field.
  • 5+ years of experience creating business case studies and analysis, building market insights that drive success and product growth.
  • Ability to translate marketing insights into technical implications
  • Demonstrated experience in working with cross functional teams
  • Strategic thinking and ability to connect the dots
  • Proven ability to manage complexity and change and capability in building up a new team
  • Ability to work pro-actively, result-oriented and hands-on
  • Proven ability to generate respect and trust from staff and work collaboratively with colleagues to create a result driven, team-oriented environment.
  • 80/20 mindset, ability to prioritize.
  • Global awareness and ability to work on domestic and international project teams
  • Experience to analyze and forecast quantified product turn over forecasts on available and systematically assumed data

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