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Marketing Director
2 months ago
Job Summary:
Rose International is seeking a highly skilled Marketing Manager to lead and implement customer-focused front store shopper experience strategies. The ideal candidate will have a strong foundation in marketing, business, and retail, with a proven track record of driving business results and delivering innovative solutions.
Key Responsibilities:
- Develop and Implement Customer-Focused Strategies: Lead the development and implementation of customer-focused front store shopper experience strategies, utilizing the best tactics available inside the store environment.
- Drive Creative Brief and Development Process: Drive the creative brief and development process, in partnership with Business Partners and Creative designers, to ensure we design and execute experiences that optimize consumer decision making and revenue.
- Leverage Insights and Data: Leverage insights from a variety of internal and external data sources, outline key shopper journeys for these experiences, particularly outlining the decision-making points and pain points that our retail experience design needs to consider.
- Own Compliance Signing Process: Own end-to-end Compliance Signing process and tactics.
- Establish Cross-Functional Relationships: Establish and maintain strong cross-functional relationships with key internal stakeholders, such as Insights and Analytics, Customer Experience, Front Store Marketing, Creative, Experience Design, Legal, Finance, and Operations.
- Coordinate Signage and Printing: Help coordinate the printing and shipping of signage, including partnering with Print Procurement, completing print request forms, quote reviews, documentation, and submission for POs, checklist development, inventory management, and signage re-prints.
Requirements:
- Education: Bachelor's degree in Business, Marketing, or related field or equivalent experience required.
- Experience: 5+ years of marketing experience with a foundation of business, retailer, and consumer understanding; retail marketing or retail agency/strategy experience strongly preferred.
- Skills: Self-motivated, high-capacity individual who can win in a demanding, performance-driven environment and make thoughtful decisions even when under tight deadlines; excellent communication skills that can be effectively articulated in both written and oral forms across a diverse audience base; proven track record of working collaboratively with internal and external business partners to deliver business results; prior experience working with creative agencies– ability to provide strategic direction, feedback, and ensure creative is delivered on strategy; intellectual curiosity and a willingness to question the status quo to drive improvements and optimizations; strong familiarity with the in-store retail environment and a deep appreciation of end-to-end consumer shopping experience; experience working in a highly matrixed organization; strong PC knowledge including Microsoft Word, Excel, and PowerPoint.
Benefits:
For information and details on employment benefits offered with this position, please visit here. Should you have any questions/concerns, please contact our HR Department via our secure website.
Equal Opportunity Employer:
Rose International is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender (expression or identity), national origin, arrest and conviction records, disability, veteran status or any other characteristic protected by law. Positions located in San Francisco and Los Angeles, California will be administered in accordance with their respective Fair Chance Ordinances.
