Digital Marketing Director

1 month ago

Brainerd, United States Brainerd Lakes Economic Development Corporation Full time
Job Overview

The Public Relations and Digital Marketing Manager will oversee the company's online presence, including digital marketing strategies, analytics, and multimedia content. This role is responsible for managing events, sponsorships, surveys, and ensuring effective communication and community engagement.

Key responsibilities include creating and managing content for digital channels, overseeing the development of bill messages, surveys, and promotional materials. The manager will collaborate with vendors and partners and lead a team to ensure successful execution of projects, adherence to timelines, and alignment with sales goals.

This position plays a crucial role in integrating public relations and digital marketing efforts to drive engagement, enhance brand visibility, and contribute to overall sales success.

Responsibilities:
  • Develop and implement digital marketing strategies to maximize brand awareness and drive sales
  • Manage and coordinate product development and marketing trends
  • Determine product demand and customer awareness
  • Develop pricing strategies to maximize return on investment
  • Coordinate marketing campaigns with sales activities
  • Review and optimize marketing budget
  • Monitor and report on customer satisfaction
Qualifications:

A bachelor's degree in marketing, communications, journalism, public relations, plus a minimum of 5 years of marketing experience is required. This position is in person and will be located in Brainerd, MN.

  • Previous experience in marketing or other related fields
  • Experience in a managerial role
  • Strong project management skills
  • Strong leadership qualities
  • Deadline and detail-oriented

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