Remote Traffic Growth Specialist
1 day ago
About the Job
Job DescriptionDrive substantial growth in high-quality website traffic that converts into inbound leads for OneCV.ai
This is a fully remote contract position, open to candidates based in the US.
Key Responsibilities:
- Develop and execute strategies to drive relevant website traffic and convert visitors into paying customers through optimized landing pages, lead capture mechanisms, and targeted advertising campaigns.
- Plan, implement, and manage paid search and social media campaigns to attract users and generate high-quality inbound leads.
- Continuously monitor and report on traffic, conversions, and lead quality metrics to refine marketing efforts and ensure consistent growth.
- Design and manage user-centric ad campaigns and marketing initiatives that position OnecV.ai as the go-to platform for personalized resume customization.
- Perform keyword research and optimize website content to attract job seekers and professionals searching for personalized resume solutions.
- Develop and execute a content strategy that aligns with OneCV.ai's rapid growth goals, focusing on SEO optimization and key moments in the buyer's journey.
- Create and curate high-quality, industry-relevant content (e.g., blog posts, tips for job seekers, success stories, and product guides) to drive traffic and build brand credibility.
- Implement a link-building strategy to enhance domain authority and increase visibility in search engine rankings.
- Monitor and analyze SEO performance metrics, leveraging data insights to make continuous improvements that accelerate traffic growth and conversions.
- Set up and manage analytics to track performance and user engagement.
- Provide KPI reports and identify trends to optimize growth strategies.
- Make data-driven adjustments to improve conversions and customer experience.
- A driven, self-starter with a strategic mindset and a knack for creative problem-solving, continuously learning and thriving in fast-paced, early-stage deep tech and B2C startups.
- Over 3 years of hands-on experience owning marketing efforts, with a focus on demand generation, building strategies that drive growth, and adapting to the unique challenges of scaling businesses.
- Meticulous project manager with a sharp eye for detail and strong communication skills, excelling in both written and verbal formats to keep teams aligned and focused on key objectives.
- A collaborative team player who values diverse perspectives and consistently delivers impactful results that align with ambitious startup goals.
Requirements:
- Bachelor's degree in Marketing, Digital Media, or a related field.
- At least 3 years of experience in B2C digital marketing, with a strong emphasis on lead generation and performance-driven campaigns.
- Demonstrated success in driving significant increases in website traffic and lead generation through effective marketing strategies and channels (X, Facebook, LinkedIn, Instagram, TikTok)
- In-depth knowledge of SEO, content marketing, and digital advertising best practices to optimize visibility and engagement.
- Exceptional analytical skills, with proficiency in tools such as Google Analytics, Adobe Analytics, SEMrush, and Tableau.
- Hands-on experience with marketing automation platforms, including HubSpot, Marketo, Pardot, or ActiveCampaign, to create and manage scalable campaigns.
Compensation:
- $25-$45 per hour + Performance-Based Bonus
- Performance-Based Bonus tied to traffic and lead generation targets
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