Senior Event Marketing Manager

4 days ago

Santa Barbara, California, United States LogicMonitor Full time
About Us

We're a company that's passionate about creating a culture of innovation and excellence. Our team is dedicated to delivering exceptional results and making a meaningful impact in the industry.

We're committed to fostering a culture of transparency, fairness, and inclusivity, where every individual feels valued and respected. We believe in empowering our employees to do their best work and providing them with the tools and resources they need to succeed.

Job Summary

We're seeking a highly skilled and experienced Senior Event Marketing Manager to join our team. As a key member of our marketing team, you'll be responsible for developing and executing event marketing strategies that drive awareness, preference, and pipeline growth.

You'll collaborate with cross-functional teams to set event goals, shape content and messaging, and develop promotion strategies. You'll also manage all aspects of event logistics, from project management to budget management and reconciliation.

Key Responsibilities
  • Define and execute event programs that drive pipeline growth and customer retention
  • Manage event logistics, including project management, staffing, catering, communication, and budget management
  • Develop and execute event content, in collaboration with product marketing, sales, enablement, and community teams
  • Define event KPIs and measure to those KPIs, including reporting out on event success and capturing event feedback for future planning
  • Manage global event calendar and annual event strategy, with a focus on execution of events in North America
  • Motivate and promote plans internally and externally to drive awareness around our presence at key events
  • Ensure all sales teams are trained and supported to follow up leads with emails, social posts, call/voicemail scripts, and other support material
  • Build and distribute pre-event status reports and post-event results across the organization
  • Collaborate with demand gen, marketing operations, web, social, email, and PR teams to drive awareness of and attendance to all events
  • Manage all post-event activities, including development and execution of follow-up plans for event attendees, uploading and tracking leads, wrap-up reports, etc.
Requirements
  • Bachelor's degree or equivalent experience
  • 5-7 years in event marketing (B2B marketing preferred)
  • Strong foundation in marketing, SaaS business principles, and managing vendor relationships/contracts
  • Exceptional project management, budgeting, and organizational skills, with the ability to juggle multiple priorities
  • Excellent written and verbal communication, capable of building cross-functional relationships
  • Self-starter with a highly energetic, outgoing personality, able to work independently in a fast-paced, matrixed environment
  • Proficient in Google Suite, Salesforce, Slack, PowerPoint, and Asana
  • Some travel required

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