Creative Director

4 weeks ago

New York, New York, United States Roots Automation, Inc. Full time
Job Title: Designer

At Roots Automation, Inc., we're seeking a talented Designer to lead the creative development of our brand's visual identity. As a key member of our team, you'll be responsible for evolving our brand's design language to reflect our growth and positioning in the InsurTech and AI sectors.

Key Responsibilities:

  • Develop and maintain our brand's visual identity across all touchpoints.
  • Collaborate with internal stakeholders to ensure design and branding excellence.
  • Manage external creative agencies and freelance designers to deliver high-quality projects on time and on budget.
  • Oversee the design and maintenance of all visual assets, including pitch material, sell-sheets, whitepapers, and product collateral.
  • Design visually compelling web pages, email templates, social media graphics, and digital advertisements to support marketing campaigns.
  • Develop animated and live-action video content to support marketing campaigns, product launches, and company announcements.

Requirements:

  • 5+ years of experience in brand management and design, preferably within a B2B or SaaS company.
  • Strong proficiency in design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, and video editing tools.
  • Proven experience in web design, with a portfolio that showcases websites, digital campaigns, and social media content.
  • Experience in video production, including animation and live-action video creation.
  • Demonstrable success in managing brand evolution and maintaining visual consistency across a variety of platforms.
  • Excellent project management skills with the ability to handle multiple projects and deadlines simultaneously.
  • Ability to collaborate with internal teams and external partners, including agencies and freelancers.
  • Strong attention to detail and a passion for creativity and innovation.
  • A self-starter with the ability to work both strategically and tactically.
  • Bachelor's degree in Graphic Design, Marketing, or a related field.

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