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Consumer Engagement Manager

2 months ago

South Jordan, Utah, United States Cricut Full time
Job Overview

Company Overview:
Cricut is a pioneer in crafting technology, offering innovative cutting machines paired with an intuitive app and a diverse range of materials and tools designed to empower creativity.

Our Philosophy:
At Cricut, we believe in the innate creativity of every individual. Our team is a vibrant mix of visionaries, creators, and artisans, all united by a passion for making.

We equip our community with exceptional tools that enable them to create unique and extraordinary items. We foster an environment rich in ideas, inspiration, and support, encouraging everyone to explore their creative potential. Together, we celebrate the joy of making every day.

Position Summary:
We are seeking a Marketing Manager who has demonstrated success in shaping marketing strategies and executing initiatives that enhance brand visibility and attract new customers.

This role requires a collaborative spirit, engaging with various stakeholders to enhance the consumer experience while focusing on the details necessary for effective brand promotion. You will utilize a variety of skills, including data analysis, content strategy, project management, and digital marketing, to drive awareness and engagement.

Key Responsibilities:

  • Formulate comprehensive marketing strategies and plans, defining objectives, target demographics, tactics, deliverables, timelines, and performance indicators.
  • Collaborate with the marketing and communications team to conceptualize, plan, and implement integrated marketing initiatives.
  • Lead cross-functional teams, including Creative, Content, Digital, Product, and Sales, to execute marketing programs effectively.
  • Communicate and align strategies across all organizational levels, including senior leadership.
  • Oversee the creation of marketing briefs and partner with creative teams to achieve objectives.
  • Utilize consumer insights to understand target audiences, their journeys, and purchase barriers, integrating these insights into marketing strategies.
  • Evaluate program performance to identify opportunities for improvement and strengthen partnerships.
  • Stay informed about the latest marketing trends and best practices to continually innovate and implement effective strategies.

Qualifications:

  • Bachelor's degree in a relevant field or equivalent experience; MBA preferred.
  • A minimum of 5 years in B2C marketing and comprehensive campaign management.
  • Proven ability to manage multiple projects and lead cross-functional teams to achieve significant results.
  • Strong analytical skills with a focus on data-driven decision-making and performance measurement.
  • Experience collaborating with creative teams to translate strategic objectives into effective marketing assets.
  • Ability to influence and build relationships across teams to deliver exceptional outcomes.
  • Demonstrated capacity to work independently and manage competing priorities in a dynamic environment.
  • Innovative mindset with a focus on growth and adaptability.
  • Effective communication skills at all organizational levels, including engagement with both technical and non-technical teams.
  • A genuine curiosity about consumer needs and the ability to translate insights into actionable strategies.

Next Steps:
We invite you to submit your resume and cover letter, along with any relevant portfolio links. At Cricut, we value individuality and diversity, and we encourage you to share your unique perspective and experiences with us.

Cricut is committed to fostering an inclusive workplace and is an equal opportunity employer. We celebrate diversity and strive to create an environment where all employees feel valued and respected.