Business Intelligence Analyst
4 weeks ago
The Business Intelligence Analyst will be responsible for integrating and analyzing data to uncover insights that drive strategic decisions. This role involves a combination of technical prowess in handling data through SQL, Python, and Power BI, and strategic thinking to assess customer patterns and market opportunities.
Key Responsibilities:
- Gather data from multiple sources, including databases, spreadsheets, MSFN-specific systems, web analytics tools, HubSpot, Tableau, Power BI, and external vendors.
- Clean, validate, and integrate data to ensure accuracy, consistency, and completeness across multiple platforms.
- Apply statistical and analytical techniques to analyze large datasets and extract meaningful insights for visualization in HubSpot, Tableau, and Power BI.
- Develop and maintain dashboards, reports, and visualizations in HubSpot, Tableau, and Power BI to communicate findings to stakeholders effectively.
- Identify trends, patterns, and correlations to uncover business opportunities and challenges.
- Conduct thorough root cause analysis to understand the factors driving key performance indicators (KPIs) and business outcomes.
- Present complex data and analysis in a clear and concise manner, leveraging visual storytelling through Tableau, Power BI, and HubSpot.
- Continuously refine and improve reporting mechanisms to enhance decision-making processes.
- Utilize predictive analytics techniques to forecast future trends and outcomes.
- Build and validate predictive models to support strategic planning and resource allocation decisions.
- Monitor model performance and adjust as necessary to improve accuracy and reliability.
- Partner with cross-functional teams to understand business objectives, requirements, and priorities.
- Engage with stakeholders to gather feedback, address concerns, and ensure alignment on data-driven initiatives.
- Act as a trusted advisor to business leaders, providing insights and recommendations to support informed decision-making.
- Stay current with industry trends, best practices, and emerging technologies in the field of business intelligence and analytics.
- Identify opportunities for process optimization, automation, and innovation to enhance the efficiency and effectiveness of BI solutions.
- Drive a culture of data-driven decision-making throughout the organization by promoting the value of business intelligence and analytics.
- Fulfill other assigned tasks as necessary.
Requirements:
- High School Diploma, or equivalent education, required.
- Bachelor's degree in business administration, Statistics, Economics, Computer Science, or related field preferred.
- Proven experience in business intelligence, data analysis, or related roles, preferably in a corporate environment.
- Proficiency in data manipulation and analysis tools such as SQL, Python, or similar technologies.
- Strong analytical skills with the ability to translate complex data into actionable insights.
- Excellent communication and presentation skills, with the ability to effectively convey technical concepts to non-technical audiences.
- Experience with HubSpot and BI tools including Tableau and Power BI for creating reports, dashboards, and visualizations.
- Ability to work independently and collaboratively in a fast-paced, dynamic environment.
- Strong attention to detail and commitment to delivering high-quality work under tight deadlines.
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