Marketing Communications Specialist
3 weeks ago
Luxe is a leading innovator in the industry, committed to delivering exceptional products and services to our customers.
Job TitleWe are seeking a highly skilled Marketing Communications Specialist to join our growing team.
As a Marketing Communications Specialist, you will be responsible for developing and executing comprehensive digital marketing strategies across various platforms, including Facebook, Instagram, TikTok, Google AdWords, Google Banners, and Google PPC.
Your primary goal will be to increase brand awareness, drive traffic, and generate leads through effective online marketing campaigns.
Key Responsibilities:
- Develop and implement effective online marketing strategies across Facebook, Instagram, TikTok, Google AdWords, Google Banners, and Google PPC.
- Create, manage, and optimize paid advertising campaigns to achieve key performance indicators (KPIs).
- Monitor and analyze campaign performance, providing actionable insights and recommendations for improvement.
- Collaborate with the creative team to develop engaging ad creatives and copy that resonate with the target audience.
- Conduct market research and competitor analysis to identify opportunities for growth and optimization.
- Stay up-to-date with the latest trends and best practices in digital marketing and advertising.
- Prepare and present regular reports on campaign performance to management.
- Manage budgets effectively, ensuring maximum ROI for all marketing spend.
Estimated Salary: $75,000 - $95,000 per year.
Qualifications:
- Proven experience as a Marketing Communications Specialist or similar role.
- In-depth knowledge of Facebook, Instagram, TikTok, Google platforms.
- Strong analytical skills and the ability to interpret data to drive marketing decisions.
- Excellent understanding of online marketing concepts, strategies, and best practices.
- Proficiency in using marketing tools and software for campaign management and analysis.
- Creative mindset with the ability to develop compelling ad creatives and copy.
- Strong project management skills and the ability to manage multiple campaigns simultaneously.
- Excellent communication and teamwork skills.
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