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Digital Marketing Data Analyst
2 weeks ago
Job Description
Digital Marketing Strategy RoleThe Digital Marketing Strategy Analyst is a key member of our Customer Marketing organization, supporting the Email and Mobile Marketing team. This analyst develops effective digital target lists for all email & push marketing campaigns, reports campaign and program analytics, and maintains and improves our marketing databases.
Main Responsibilities:
- Develop digital target lists for 6 banners (ShopRite, The Fresh Grocer, Price Rite Marketplace, Fairway, Gourmet Garage, Dearborn Markets), Shopper Marketing Division, and membership.
- Review targeting requests and suggest modifications based on historical campaign performance.
- Maintain email and push databases used by the Email and Mobile Marketing team.
- Integrate various customer data tables to enhance profile data.
- Process, cleanse, and verify data integrity for analysis.
- Monitor customer profile data and bounce rates within the email targeting system.
- Develop measurement plans and KPI reporting.
- Create ad hoc analysis for stakeholders.
- Conduct comprehensive social media listening and monitoring across multiple platforms.
- Analyze media data to identify key performance indicators and track brand health.
Qualifications:
- 4-year College degree required.
- At least 2+ years of experience in building and managing email targets and database management.
- Demonstrated ability to organize and manage multiple projects simultaneously.
- Strong communication, research, and analysis skills required.
- Experience with data analysis, quantitative problem-solving skills, and shopper analytics data.
- System knowledge of reporting internal systems (PPI, Legacy, CRM Data, Access, Excel, QMF, SAS).
- Intermediate familiarity with programming languages (SAS & SQL/Python).