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Digital Marketing Data Analyst

2 weeks ago


Edison, New Jersey, United States Wakefern Food Corp. Full time

Job Description

Digital Marketing Strategy Role

The Digital Marketing Strategy Analyst is a key member of our Customer Marketing organization, supporting the Email and Mobile Marketing team. This analyst develops effective digital target lists for all email & push marketing campaigns, reports campaign and program analytics, and maintains and improves our marketing databases.

Main Responsibilities:

  • Develop digital target lists for 6 banners (ShopRite, The Fresh Grocer, Price Rite Marketplace, Fairway, Gourmet Garage, Dearborn Markets), Shopper Marketing Division, and membership.
  • Review targeting requests and suggest modifications based on historical campaign performance.
  • Maintain email and push databases used by the Email and Mobile Marketing team.
  • Integrate various customer data tables to enhance profile data.
  • Process, cleanse, and verify data integrity for analysis.
  • Monitor customer profile data and bounce rates within the email targeting system.
  • Develop measurement plans and KPI reporting.
  • Create ad hoc analysis for stakeholders.
  • Conduct comprehensive social media listening and monitoring across multiple platforms.
  • Analyze media data to identify key performance indicators and track brand health.

Qualifications:

  • 4-year College degree required.
  • At least 2+ years of experience in building and managing email targets and database management.
  • Demonstrated ability to organize and manage multiple projects simultaneously.
  • Strong communication, research, and analysis skills required.
  • Experience with data analysis, quantitative problem-solving skills, and shopper analytics data.
  • System knowledge of reporting internal systems (PPI, Legacy, CRM Data, Access, Excel, QMF, SAS).
  • Intermediate familiarity with programming languages (SAS & SQL/Python).