Marketing Data Architect

3 days ago


Los Angeles, California, United States UnitedHealth Group Full time
Marketing Data Strategist

At UnitedHealth Group, we're committed to simplifying the healthcare experience and creating healthier communities. Our Marketing Data Strategy team plays a critical role in driving business growth and improving health outcomes.

Key Responsibilities:
  • Design and implement data architectures that support marketing functions, including customer segmentation, campaign analysis, and performance tracking.
  • Develop and maintain data solutions that integrate data from multiple sources, including CRM systems, marketing automation platforms, and web analytics tools.
  • Collaborate with cross-functional teams to translate business requirements into scalable data solutions that drive informed decision-making.
  • Monitor and optimize data quality, ensuring accurate and reliable insights that inform marketing strategies.
  • Work closely with data analysts and IT professionals to deliver solutions that meet business needs.
Requirements:
  • 8+ years of experience in data architecture, with a focus on medium to complex data landscapes.
  • 5+ years of experience in database design and modeling, data integration, and data solution architecture.
  • 3+ years of experience in supporting data analytics and data science teams for their data needs.
  • Proven experience in working in fast-paced agile environments and leading data strategy and architecture initiatives.
  • Strong understanding of data analysis, Tableau, PowerBI, SQL, Snowflake, Databricks, and Python.
Preferred Qualifications:
  • Marketing data and analytics experience, particularly in the healthcare industry.
  • Experience with data quality enhancements, process improvements, and automation.
  • Strong written and verbal communication skills, with the ability to present complex data insights to non-technical audiences.

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