Digital Media Analytics Strategist
2 weeks ago
About the Role
We are seeking a highly skilled Digital Media Analytics Strategist to join our team at Mondelēz International. As a key member of our Creative Excellence team, you will play a critical role in driving business impact through data-driven insights and strategic recommendations.
Job Summary
In this pivotal role, you will be responsible for building and scaling a global best-in-class digital media measurement toolkit, supporting cross-functional partners in shaping the future of digital media strategy. You will analyze complex data sets, develop advanced analytics capabilities, and collaborate with global and BU-level partners to implement cutting-edge digital media measurement plans.
Responsibilities
- Develop and pilot a global best-in-class digital media measurement toolkit, leveraging 0/1PD, Gen AI, and precision marketing strategies.
- Analyze large datasets, identifying trends and patterns that inform data-driven decision-making.
- Collaborate with cross-functional teams, including CX, MDS, and agency partners, to develop and refine digital media measurement strategies.
- Lead the development of advanced analytics capabilities, supporting precision marketing and 0/1PD use cases.
- Partner with agencies to refine and enhance media effectiveness and ROI.
Requirements
- Bachelor's degree in Marketing, Analytics, Economics, or Business Management.
- 7+ years of experience in analytics, with a strong foundation in audience analytics, Marketing Mix Modeling, and real-time media measurement tools.
- Proficiency in data visualization tools and mar-tech solutions, with the ability to handle complex, high-volume data from diverse sources.
- Excellent analytical skills, with the ability to uncover business insights from data.
- Strong communication skills, with the ability to present complex information in a clear and concise manner.
What We Offer
We offer a competitive salary range of $120,000 - $160,000 per year, depending on experience. Our benefits package includes health insurance, retirement plan, and paid time off. The United States is the largest market in the Mondelēz International family, with a significant employee and manufacturing footprint. We produce well-loved household favorites, providing consumers with the right snack, at the right moment, made the right way.
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