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Digital Content Strategist

2 months ago

Elkton, Maryland, United States W. L. Gore & Associates Full time
About the Role:

We are seeking a highly skilled Digital Content Management & Delivery Specialist to join our team at W. L. Gore & Associates. In this role, you will work closely with our FAB marketing team to coordinate the production and delivery of advertising and promotional materials that support our marketing strategies and sales objectives.

Key Responsibilities:
  • Partner with FAB Divisional marketers to design, conceptualize, and construct rich media websites and pages using graphic/multi-media design software based on business and customer requirements.
  • Develop and deploy marketing materials through our digital platforms.
  • Pull post-deployment performance reports and analyze with our FAB Digital Sales & Marketing team to improve effectiveness.
  • Perform quality assurance checks on pre-published content as well as cross-browser and/or device testing.
  • Design capability along with UX/UI understanding.
Requirements:
  • Bachelor's degree or equivalent work experience.
  • Minimum 5 years of experience in Digital Sales & Marketing Systems & Projects.
  • Knowledge of scripting languages, working primarily through website design authoring/layout and HTML editing software.
  • Ability to travel 5%.
What We Offer:

We provide a comprehensive and competitive total rewards program that supports your everyday and helps you build your tomorrow. Our benefits offer choice and flexibility and promote overall well-being. We also provide a distinctive Associate Stock Ownership Plan and potential opportunities for profit-sharing.

Our Culture:

We believe in the strength of a diverse and inclusive workplace. With diverse perspectives, ideas, and experiences, we uncover new possibilities and make a greater impact in the world. We are proud of our Associates for building on our rich history of innovation, upholding our values, and supporting an inclusive work environment where we treat each other and our external partners with fairness, dignity, and respect.