Digital Product Marketing Specialist

1 week ago


Basking Ridge, New Jersey, United States Cella Careers Full time
Role Overview

As a Digital Product Marketing Specialist, you will play a critical role in developing and executing content-focused plans to create awareness around various consumer-focused products and services. Your primary responsibility will be to help define product-specific landing page content that educates and inspires users towards a purchase.

Key Responsibilities:
  • Partner with stakeholders to develop digital merchandising plans for key product and marketing initiatives.
  • Define specific functional requirements and coordinate with design, development, and support teams to ensure accurate and timely implementation of merchandising plans.
  • Leverage data sources to evaluate landing page and campaign performance and opportunities for improvement.
  • Contribute to broader merchandising best practices and strategic initiatives.


Requirements:
  • Experience with digital merchandising of physical products and/or subscription products in a digital environment.
  • Working knowledge of digital marketing, creative, and content development fundamentals.
  • Strong attention to detail and organizational skills.
  • Excellent verbal, written, interpersonal, and leadership skills.
  • Proven ability to manage deadlines and multiple/simultaneous projects/initiatives.


What We Offer:
$42 - $44 per hour, depending on experience and qualifications.

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