Sales Associate III

2 weeks ago


Buffalo, New York, United States Tapestry Full time
Sales Associate Job Description

The Sales Associate role is a vital part of the store's overall success and efficiency, requiring direct attention to our brand commitment when servicing customers and driving results. As a Sales Associate, you will be responsible for upholding Coach's Service and Selling Models, creating a positive first impression, building ongoing customer relationships through a personalized experience, and leaving a lasting impression.

Key Responsibilities:
  • Understand organizational objectives and make decisions that align with Company priorities
  • Take ownership and commit to delivering results, while remaining actively aware of personal and store metrics
  • Create short- and long-term strategies to achieve personal metrics and performance goals
  • Represent Coach as a brand ambassador
  • Demonstrate Coach's Selling and Service expectations at all times
  • Understand changes in local market with potential impact on business performance and support the execution of local sales strategies and tactics
  • Drive business through sales strategies, clienteling, sourcing new customers, and maintaining ongoing productive relationships with customers
  • Create positive impressions with customers by bringing the best self to work through attire consistent with Coach's Guide to Style
  • Build credibility and trust as a personal fashion advisor by communicating fashion awareness and a strong knowledge of competition
  • Provide in-depth product knowledge, including features, benefits, current offerings, and overall product value
  • Remain aware and clearly communicate current pricing and promotional strategy to customers
  • Discuss product features and build the sale by leveraging cross-selling skills and abilities
  • Cross-sell and encourage beneficial product add-ons that relate to the customer's shopping needs
  • Sensitive to customers' needs and tailor approach by reading cues
  • Attend to the unique and individual shopping needs of each customer
  • Work with multiple customers simultaneously and break away as appropriate
  • Follow up with customers consistently and genuinely to influence/close the sale
  • Flex personal selling techniques to contribute to overall store financial results
  • Build lasting and loyal relationships with customers
  • Leverage Coach's tools and technology to support relationship building and clienteling efforts
  • Create enthusiasm and positivity for a shared vision and mission
  • Promote and endorse a team selling environment
  • Foster an environment of teamwork, trust, and collaboration with internal and external customers
  • Remain solution-oriented; be adaptable and flexible to changing business and store needs
  • Welcome feedback and adapt behaviors as appropriate
  • Maintain a calm and professional demeanor at all times
Operations:
  • Ensure all daily tasks are completed without negatively impacting service or Coach standards
  • Complete daily operational tasks, including maintaining store (sales floor and backroom), cash wrap, and visual merchandising to Coach standards consistently and in a timely manner
  • Maintain a clean and tidy selling floor at all times
  • Adhere to all applicable retail policies and procedures, including POS, Operations, and Asset Protection procedures
  • Replenish inventory on the sales floor as needed
Additional Requirements:
  • Experience: 1-3 years of previous sales experience, preferably in a luxury retail service environment
  • Education: High school diploma or equivalent; college degree preferred
  • Technical: Knowledge of cash register systems, basic computer skills (including the ability to use iPad/laptop, Mobile POS, and Internet), utilize walkie talkie, understand and read price and product release sheets
  • Physical: Ability to execute at a fast pace, communicate effectively with customers and team, maneuver the sales floor, sales shelves, and stock room; climbing, bending, and kneeling are required; ability to frequently lift and carry up to 25 pounds and, at times, lift and carry product/cartons up to 50 pounds to process product shipment/transfers
  • Schedule: Ability to meet Coach Scheduling & Availability Expectations, including ability to work a flexible schedule, including nights, weekends, and holidays, high retail traffic and sales days

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