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Senior Sales and Marketing Professional

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West Columbia, South Carolina, United States Navion Senior Living Full time

Overview: The Legacy of Orangeburg is seeking a high-performing Sales and Marketing Director to lead all sales and marketing activity. This role involves developing comprehensive sales strategies, monitoring expected outcomes, and implementing marketing activities and events.

Responsibilities:

  • Develop and implement effective sales strategies to drive occupancy success
  • Establish a method of monitoring the effectiveness of marketing and sales programs
  • Plan and implement marketing activities and events to attract prospective residents
  • Collaborate with the Executive Director (ED) and Regional Sales Director Manager (RSDM) to determine advertising needs and implement plans
  • Meet monthly sales activity standards, including follow-up calls, professional sales calls, event planning, and monthly lead bank mailings
  • Respond to inquiries in a timely and positive manner
  • Host and attend community events to develop positive community relations
  • Research local competition and maintain information on rates, specials, services, etc.
  • Select and order promotional supplies while staying within budget