Marketing Director Latin America
5 days ago
The Vice President, LATAM Marketing will be responsible for executing MiQ's marketing strategy across Latin America, ensuring alignment with overall business goals. This role requires a strategic executor with a strong background in programmatic and/or B2B marketing, campaign management, and team leadership.
Key Responsibilities:
- Shape and implement the marketing strategy set by the Latam CEO
- Manage operations of the marketing department, including overseeing budgets and project management timelines
- Lead the development and execution of integrated marketing campaigns to drive awareness, customer acquisition, conversion, and revenue growth
- Define and track key marketing KPIs, ensuring a data-driven approach to campaign effectiveness
- Ensure seamless collaboration between marketing and sales to enhance lead quality, pipeline velocity, and customer engagement
Requirements:
- 12+ years of experience in digital advertising/programmatic marketing
- Proven track record in integrated campaign execution and marketing expertise
- Experience managing and developing high-performing marketing teams
- Data-driven mindset with the ability to analyze marketing impact and translate insights into actionable strategies
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