Product Innovation Director
7 days ago
Alpine, an ITW company, is a leading provider of building component software, equipment, and service to truss manufacturers. The company aims to improve customers' businesses and productivity.
The Strategic Marketing Director role reports to the VPGM and involves driving product management and marketing activities to meet strategic objectives and financial goals. The incumbent will partner with the leadership team to develop the Annual Plan/Long Range Plan based on market segmentation, trends, customer needs, and competitive advantage.
Key Responsibilities:
- Develop and execute the CBI (Customer Back Innovation) strategy for the Alpine business, identifying divisional CBI yield and path to full potential.
- Collaborate with Commercial organization to create customer mapping – understanding decision makers and influencers at target accounts.
- Lead the identification of new opportunities; work with Sales, Engineering, Software Development, and Solutions Delivery teams to compile and prioritize pipeline opportunities using impact vs. effort analysis.
Requirements:
- Bachelor's degree in Engineering or related field; Master's Degree in Business or Marketing is a plus.
- 7+ years in progressive business management, including several years leading engineering, sales, and/or marketing teams.
- Prior experience successfully leading a marketing team in a complex environment, ideally with a mix of durable goods and software or technically advanced products.
- Strong track record of differentiated product development and customer back innovation process.
- Data-driven business analytical approaches, reporting, and decision-making experience.
- 80/20 mindset and ability to prioritize; commitment to using the ITW Toolbox and its principles.
Salary:$120,000 - $150,000 per annum.
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