Senior Director of Corporate Communications

3 weeks ago

Brentwood, California, United States Brookdale Senior Living Full time
Job Description

Job Title: Senior Director of Corporate Communications

Job Summary:

We are seeking a highly skilled Senior Director of Corporate Communications to lead our Communications Department and oversee the development and implementation of communication and corporate reputation strategies and processes that support Brookdale's business goals.

Key Responsibilities:

  • Develop and implement communication and corporate reputation strategies and processes that support Brookdale's business goals.
  • Oversee the planning and development of creative strategies, tactics, activities, technology, and materials for the purpose of translating the mission, cornerstones, and strategy of Brookdale into meaningful communications.
  • Ensure the organization's overall mission, culture, strategic objectives, and key messages are communicated accurately, effectively, and consistently to raise the company's external profile as an industry and thought leader.
  • Develop and lead a team that implements the company's internal and external communications strategy, tools, and tactics.
  • Work closely with Operations, Human Resources, Marketing, and other teams to identify and communicate key messages.
  • Understand and use appropriate technologies to promote messaging.
  • Evaluate the effectiveness of current corporate communication strategies and programs.
  • Develop and implement communication policy, procedures, practices, and technologies to increase efficiencies and effectiveness.
  • Provide strategic communications direction, leadership, and counsel to the executive leadership team, senior leadership team, and other key leaders in the organization.
  • Plan, draft, and execute the CEO communications plan, including written, electronic, and face-to-face CEO communications for associates, residents, family members, and the general public.
  • Partner with Investor Relations and Legal Department to ensure consistency of corporate messaging in financial communications and to maintain a strong corporate reputation among investors, analysts, and finance/business media.
  • Engage with key stakeholders in the interest of an open dialogue that presents a clear, honest, and positive representation of Brookdale.
  • Supervise the execution of public relations strategies to effectively position Brookdale nationally and in key markets.
  • Act as a primary protector of Brookdale's reputation and ensure that the company is represented accurately and given appropriate venues through which to share its vision and tell its story.
  • Oversee and provide guidance to crisis communications and public relations team to mitigate potentially negative publicity.
  • Maintain perspective on evolving issues and opportunities; monitor overall risk landscape to manage reputational risk.
  • Oversee development and implementation of the company's media relations strategies and standards; counsel members of senior management on their participation in media relations opportunities.
  • May serve as a corporate spokesperson and represent Brookdale externally from time to time.
  • Oversee external public relations agency and consultant relationships.
  • Oversee Brookdale's video productions function, ensuring alignment with corporate goals and strategies.
  • Draft, review, and revise various communications-related documents, including press releases, email messages, talking points, video scripts, and newsroom stories.
  • Develop, oversee, and manage the budget for all communications and public relations activities.

Requirements:

  • Bachelor's degree in communications, public relations, or related field is required. Advanced degree preferred.
  • 10-15 years of related experience, including five years of management experience. Two or more years of experience drafting and managing C-level executive communication preferred.
  • Strong initiative and ability to lead multiple projects/roles in an evolving environment.
  • Expertise in associate communications for increased engagement.
  • Expertise in public relations and crisis communications management.
  • Extensive knowledge of effective communication content development and delivery skills.
  • Excellent interpersonal and collaborative skills.
  • Excellent media relations and spokesperson skills.
  • Excellent written and oral communication skills.
  • Effective listening skills.
  • Above-average critical analysis skills.
  • Broad, strategic, and systems point of view.
  • Accreditation in Public Relations (APR) preferred.

Working Conditions:

This is a regular full-time position. Occasional weekend, evening, or night work may be required to ensure shift coverage. On-call on an as-needed basis. Requires travel occasionally.

Salary Range: $121,780.00 - $155,135.48 per year.

Location: US-TN-Brentwood

Category: Administration

Sub-Category: Communications

Position Type: Regular Full-Time

Shift: All Shifts

ID: 2024-263845

Location: Name: Communications-NSH

Location: Address: 105 Westwood Pl

Location: Location: US-TN-Brentwood

Job Code: 101157

Work Location: On-Site

Hiring Range: $121,780.00 - $155,135.48 per year

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