Content Marketing Specialist

2 months ago


Kearney, United States Sinclair Inc. Full time

Job Summary:

Sinclair Broadcast Group, Inc. is seeking a talented Content Marketing Creator to join our Creative Services Team. As a key member of our team, you will be responsible for creating, conceptualizing, scripting, shooting, and editing compelling content to promote news and programming products across all digital and linear broadcast streams.

Key Responsibilities:

  • Create promotional content (including video and graphics for broadcast TV, and other delivery streams) to market various news and entertainment properties
  • Write compelling copy that maximizes the impact on audiences on each platform
  • Monitor past-performance and data analytics
  • Interact with News, Marketing, and other management to ensure created content adheres to station brands and goals
  • Look for new and innovative ways to create marketing content that will reach our audience efficiently
  • Ability to meet tight deadlines is key
  • Participate in Station events including appearances within the community
  • Other responsibilities as assigned
  • Ability to work flexible schedule
  • This position reports to the Creative Services Director

Required Skills and Experience:

  • Experience in writing powerful, attention-grabbing copy
  • A college degree and two years previous experience in social or broadcast content creation (professionally or academically)
  • Proficient with Adobe Premiere, After Effects, Photoshop, and Illustrator
  • Must be able to create, conceptualize, script, shoot, and edit cutting-edge content while also managing deadlines
  • Clear understanding of how to sell news stories and station programming to targeted demographics
  • Professional shooting skills and good understanding of graphics and visual effects
  • Strong verbal, written, and organizational skills with attention to detail
  • Knowledge of the top social media platforms and best practices for posting
  • Highly creative and strong communication skills

About Sinclair Broadcast Group, Inc.

Sinclair Broadcast Group, Inc. is a leading television broadcasting company with a commitment to excellence in news, sports, and entertainment programming. We are proud to be an Equal Opportunity Employer and a Drug-Free Workplace.



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