Senior Product Marketing Manager

4 weeks ago


Folsom, United States Iron Orchid Designs Full time
Job Title: Senior Product Marketing Manager

Iron Orchid Designs (IOD) is seeking a passionate and experienced Senior Product Marketing Manager to advance and strengthen the company's brand and presence in the creative products industry.

The ideal candidate will be responsible for developing strategies for brand equity, loyalty, and recognition, as well as overseeing social media to ensure brand consistency. They will also be responsible for creating and implementing content calendars, managing marketing budgets, and analyzing data to make recommendations to boost customer engagement.

The Senior Product Marketing Manager will be an active participant on IOD's Core Team, act as Champion of the Marketing Department, and manage two direct reports. This is an exciting opportunity to join our team and have an optimal work/life balance.

Responsibilities:
  • Develop strategies for brand equity, loyalty, and recognition
  • Oversee social media to ensure brand consistency
  • Create and implement content calendars
  • Manage marketing budgets
  • Analyze data to make recommendations to boost customer engagement
Requirements:
  • Proven managerial marketing level experience in the e-commerce space
  • BA/BS in Marketing and Communications, Business Administration, or a related field
  • AI knowledge and experience preferred
  • Ability to develop and manage department budget
  • Knowledge of web analytics


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