Senior Brand Director for Real Estate Innovation

1 day ago


New York, New York, United States Zillow Full time

Zillow is a leader in reimagining the real estate industry to make home a reality for more people.

This transformative role will lead our in-house Design and Copy team, owning the voice, look, and feel of StreetEasy. As Senior Brand Director, you'll partner with Marketing and Design leaders to leverage brand strategy, copy, and design to improve the customer experience.

About the Role

This senior-level position requires a visionary creative leader with 10+ years of proven experience in brand creative roles across B2C and B2B audiences, with a portfolio that exemplifies craftsmanship, attention to detail, and a passion for translating business strategies into eye-catching, persuasive, and goal-focused campaigns.

The ideal candidate has outstanding people management skills with 5+ years of experience, a strong understanding of art direction, graphic design, user experience, digital marketing/communications, and the ability to drive initiatives from concept through execution.

A strong storyteller who can communicate effectively across all levels of the organization, ensuring all stakeholders are aligned and informed, presenting brand work to all levels of the organization.

Key Responsibilities:

  • Visionary Leader: Motivated by building a unique, mission-driven brand voice and perspective in a traditionally outdated real estate brand landscape.
  • Strategic Storyteller: Champion StreetEasy's brand, visual identity, and tone of voice, shaping narratives that captivate our audiences, cultivate brand love, and reinforce our position as a trusted platform in NYC real estate.
  • Passionate about Brand Integration: Eager to infuse the brand into every aspect of the product, marketing, and advertising landscape: ensuring quality that speaks to our values and sets new industry standards.
  • Lead and Inspire: Create and cultivate an environment that gets the in-house team and agency excited to do their very best work to elevate StreetEasy's brand story and narrative.
Salary and Benefits

In California, Colorado, Connecticut, Hawaii, Illinois, Maryland, Minnesota, Nevada, New York, Washington state, and Washington DC, the estimated annual salary range for this role is $139,800 - $223,200, based on factors such as experience, performance, and location.

This position also offers equity awards, comprehensive medical, dental, vision, life, and disability coverages, parental leave, family benefits, retirement contributions, and paid time off.

Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We value diversity and encourage applications from qualified individuals.



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