Strategic Product Line Owner

4 weeks ago

San Francisco, California, United States Co-op Solutions Full time
The Opportunity

This role is a strategic product line owner at Co-op Solutions, responsible for driving growth and profitability of assigned product lines. The position will design the product vision, cultivate and execute strategies, conduct technical analysis, and monitor product compliance. The incumbent will develop and manage budgets for each assigned product and associated marketing campaigns. Additionally, this role will gather and prioritize product, market drivers, industry trends, customer requirements, and launch new business and technical solutions to deliver winning payment solutions.

Key Responsibilities
  • Create and implement annual strategic plans, marketing plans, and budgets to ensure alignment with company objectives.
  • Forecast line revenue and profitability by gathering and analyzing internal capabilities, market demand, and external competitive information.
  • Manage and direct development of all product commercialization duties, including sales strategies, solution differentiation, pricing comparisons, advertising methodology, marketing approach, competitive comparisons, and cost/benefit analysis.
  • Partner with Marketing Services to create and prepare advertising and promotional materials for products and solutions.
  • Partner with member credit unions and advisory group credit unions for select market evaluation, research, surveys, focus groups, and pilot testing.
  • Be an expert on market trends affecting solution offerings to maximize market opportunities and minimize the negative effects of competitive activity.
  • Create and publish thought leadership regarding trends and usage of assigned product lines.
  • Ensure effective communication of pertinent information to internal staff and external member-owners relating to new solution initiatives and existing solution enhancements.
  • Lead and participate in meetings to support the executive committees throughout developmental stages to track and communicate progress.
  • Maintain current knowledge of the latest industry trends and integrate them into product lines where appropriate.
  • Communicate and routinely update solution performance information to senior leadership.
  • Represent and support Velera personnel at sales meetings, vendor and partner meetings, trade shows, financial institution site visits, and association functions.
  • Direct the development of product documentation, procedures, training, and marketing materials.
  • Conduct technical analysis, determine technical product direction, and direct development.
Qualifications
  • Bachelor's degree in Business, Marketing, Technology, or related field or equivalent combination of education and experience required.
  • Combined seven (7) years of experience in product management, agile project management, product marketing, technical product implementations, and/or business systems analysis supporting technical products required.
  • Must have a minimum of two (2) years driving innovation through a product line required.
  • Experience with product budgeting and forecasting required.
  • Experience with the financial, credit union industry, and core or account processing required.
Benefits
  • Co-op Solutions offers a competitive Total Rewards package, including 401(k) with generous company match, Health, Dental, and Vision Insurance options, Health Savings Account/Flexible Spending Account, Life Insurance, Short- and Long-Term disability benefits, Pregnancy and Parental Leave, Tuition Reimbursement, Paid Time Off (PTO), Paid Holidays, Community Volunteer Time Off, and an Employee Assistance Program.

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