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Brand Strategy Director
2 months ago
We are seeking a highly skilled and experienced Brand Strategy Director to join our team at Fingerpaint Marketing. As a key member of our strategy team, you will be responsible for developing and executing innovative brand strategies that drive business growth and customer engagement.
Key Responsibilities- Lead and contribute to new business and ongoing strategic client engagements, developing a deep understanding of the client's business environment, competitive landscape, brand goals, vision, and strategy.
- Identify compelling insights, customer needs, and market opportunities that create a competitive advantage and help drive business for our clients.
- Leverage a deep understanding of brand marketing to collaborate on the successful building of effective, innovative brand strategies across multiple channels.
- Initiate brand strategy discussions and subsequent market research initiatives to identify market needs and create and exploit brand opportunities.
- Collaborate with multidisciplinary team members in the development and presentation of integrated, innovative, strategic marketing solutions.
- Define key performance indicators to support brand strategy and objectives, conduct analysis to determine program ROI, help create and inform metric reports and dashboards, and make recommendations based on learnings.
- Create dynamic and compelling presentations that deliver new thinking, bring audiences along for your ride, and create 'yes, and' moments.
- Ability to produce clear and concise written documents (proposals, strategic rationales, point-of-view statements, case studies, discussion guides, etc).
- Follow trends and innovations to impact integrated communication strategies (e.g., media, digital, research, etc).
- Provide thought leadership/oversight in matters of research design, stimuli development, research reporting, customer/competitor/market audits, and traditional strategic deliverables (e.g., brand positioning, annual brand planning).
- Responsible for leading and developing a team of strategists.
- Work with account lead to expand agency role, presence, and contribution.
- Identify opportunities to expand the strategic remit and develop/sell in additional strategy deliverables and workshops.
- Lead development of the pitch story flow and strategy deliverables and ensure integration with creative deliverables.
- Lead team ideation sessions and lead the development and moderation; oversee the reporting of strategy workshops.
- Partner with other strategy disciplines throughout client engagements.
- Partner with third-party resources/partners and other client agency teams.
- Proactively engage in internal strategic dialogue to share information and inform agency response.
- Support department lead in setting the tone and direction of the strategic offering.
- Bachelor's degree required. Graduate degree preferred in behavioral sciences, business marketing, and/or advertising.
- Must have 8+ years of brand strategy experience, delivering custom marketing solutions within a digital marketing, consulting, and/or advertising agency environment.
- Experience in the pharmaceutical and/or medical/healthcare industry is a plus.
- Oncology experience preferred.
- Ability to travel to clients & office in New Jersey, periodically.
We are committed to creating and executing meaningful experiences that drive business growth and customer engagement. As a Brand Strategy Director at Fingerpaint Marketing, you will have the opportunity to work with a talented team of professionals who share your passion for innovation and creativity.