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Brand Strategy Director

2 months ago


Cedar Knolls, New Jersey, United States FingerPaint Marketing Full time
About the Role

We are seeking a highly skilled and experienced Brand Strategy Director to join our team at Fingerpaint Marketing. As a key member of our strategy team, you will be responsible for developing and executing innovative brand strategies that drive business growth and customer engagement.

Key Responsibilities
  • Lead and contribute to new business and ongoing strategic client engagements, developing a deep understanding of the client's business environment, competitive landscape, brand goals, vision, and strategy.
  • Identify compelling insights, customer needs, and market opportunities that create a competitive advantage and help drive business for our clients.
  • Leverage a deep understanding of brand marketing to collaborate on the successful building of effective, innovative brand strategies across multiple channels.
  • Initiate brand strategy discussions and subsequent market research initiatives to identify market needs and create and exploit brand opportunities.
  • Collaborate with multidisciplinary team members in the development and presentation of integrated, innovative, strategic marketing solutions.
  • Define key performance indicators to support brand strategy and objectives, conduct analysis to determine program ROI, help create and inform metric reports and dashboards, and make recommendations based on learnings.
  • Create dynamic and compelling presentations that deliver new thinking, bring audiences along for your ride, and create 'yes, and' moments.
  • Ability to produce clear and concise written documents (proposals, strategic rationales, point-of-view statements, case studies, discussion guides, etc).
  • Follow trends and innovations to impact integrated communication strategies (e.g., media, digital, research, etc).
  • Provide thought leadership/oversight in matters of research design, stimuli development, research reporting, customer/competitor/market audits, and traditional strategic deliverables (e.g., brand positioning, annual brand planning).
  • Responsible for leading and developing a team of strategists.
  • Work with account lead to expand agency role, presence, and contribution.
  • Identify opportunities to expand the strategic remit and develop/sell in additional strategy deliverables and workshops.
  • Lead development of the pitch story flow and strategy deliverables and ensure integration with creative deliverables.
  • Lead team ideation sessions and lead the development and moderation; oversee the reporting of strategy workshops.
  • Partner with other strategy disciplines throughout client engagements.
  • Partner with third-party resources/partners and other client agency teams.
  • Proactively engage in internal strategic dialogue to share information and inform agency response.
  • Support department lead in setting the tone and direction of the strategic offering.
Requirements
  • Bachelor's degree required. Graduate degree preferred in behavioral sciences, business marketing, and/or advertising.
  • Must have 8+ years of brand strategy experience, delivering custom marketing solutions within a digital marketing, consulting, and/or advertising agency environment.
  • Experience in the pharmaceutical and/or medical/healthcare industry is a plus.
  • Oncology experience preferred.
  • Ability to travel to clients & office in New Jersey, periodically.
What We Offer

We are committed to creating and executing meaningful experiences that drive business growth and customer engagement. As a Brand Strategy Director at Fingerpaint Marketing, you will have the opportunity to work with a talented team of professionals who share your passion for innovation and creativity.